{"id":2914,"date":"2022-03-09T11:06:24","date_gmt":"2022-03-09T10:06:24","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=2914"},"modified":"2022-08-22T09:49:45","modified_gmt":"2022-08-22T07:49:45","slug":"hvorfor-bruge-facebook-til-b2b-markedsfoering","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/hvorfor-bruge-facebook-til-b2b-markedsfoering\/","title":{"rendered":"Hvorfor bruge Facebook til B2B markedsf\u00f8ring?"},"content":{"rendered":"

M\u00e5ske imod din opfattelse, er Facebook det absolut bedste og billigste v\u00e6rkt\u00f8j til E-mail indsamling for de fleste B2B virksomheder lige nu. Det er en for\u00e6ldet indgangsvinkel at sige \u201cJeg har en seri\u00f8s B2B virksomhed \u2013 jeg skal ikke p\u00e5 Facebook<\/em>\u201c.<\/p>\n

Alene I Danmark er der over 3.476.000 brugere p\u00e5 Facebook \u2013 Derfor t\u00f8r vi godt at sige at din m\u00e5lgruppe helt sikkert er p\u00e5 Facebook!<\/strong><\/p>\n

74 % anvender Facebook til et professionelt form\u00e5l<\/b>
\n76 % anvender\u00a0Facebook til at finde interessant content<\/b>
\nI Danmark er der over 3.476.000 brugere p\u00e5 Facebook<\/b>
\nhubspot.com<\/p>\n

\u201cAlle\u201d er p\u00e5 \u2013 hele tiden\u200b<\/h2>\n

N\u00e5r du tilbyder komplekse ydelser eller produkter, er folk sj\u00e6ldent klar til at k\u00f8be med det samme. De skal unders\u00f8ge deres muligheder og s\u00e6tte sig ind i dine ydelser og overbevises om at du er den rette ekspert til jobbet. De unders\u00f8ger sandsynligvis ogs\u00e5, hvordan det ser ud hos dine konkurrenter. Det er den k\u00f8bsproces der kaldes for kunderejsen.<\/p>\n

Pr\u00f8v at t\u00e6nk p\u00e5 hvorn\u00e5r du selv \u00e5bner Facebook.<\/strong><\/p>\n

    \n
  • Hvad er dit form\u00e5l?<\/li>\n
  • Hvor er du henne?<\/li>\n
  • Hvad laver du mens du er p\u00e5 Facebook?<\/li>\n<\/ul>\n

    S\u00e5 sammenlign det med hvordan det ser ud for dit LinkedIn forbrug.<\/p>\n

      \n
    • Hvor har du paraderne nede?<\/li>\n
    • Og hvor er du p\u00e5 for at sende et budskab frem for at modtage indhold?<\/li>\n<\/ul>\n

      Jamen, vi er for professionelle til Facebook \u2013 vi skal p\u00e5 LinkedIn<\/h2>\n

      LinkedIn er ikke en d\u00e5rlig id\u00e9, men du f\u00e5r simpelthen ikke lov til at feje Facebook af bordet endnu!<\/p>\n

      Da der er s\u00e5 mange brugere p\u00e5 Facebook, ER der meget st\u00f8j. Men det er en st\u00f8j du sagtens kan sk\u00e6re igennem, n\u00e5r du har styr p\u00e5 dine budskaber, din m\u00e5lgruppes kunderejse og din segmentering. St\u00f8jen er ingenting, sammenlignet med\u00a0den v\u00e6rdi Facebook kan give dig og din B2B virksomhed.<\/p>\n

      Unders\u00f8gelser af \u201cVirksomheds beslutningstagere\u201d viser at:<\/strong><\/p>\n

        \n
      • Beslutningstagere bruger 74% mere tid p\u00e5 Facebook sammenlignet med Facebook\u00b4s \u00f8vrige brugere<\/li>\n
      • Beslutningstagere er ogs\u00e5 aktive p\u00e5 Facebook i l\u00f8bet af arbejdstiden<\/li>\n
      • Beslutningstagere bruger oftere computeren til at v\u00e6re p\u00e5 Facebook, end andre segmenter.<\/li>\n<\/ul>\n

        Hvis du gerne vil sammenligne nogle af Facebooks muligheder med de tilsvarende p\u00e5 LinkedIn, kan du n\u00e6rstudere grafikken herunder.<\/p>\n

        \"\"<\/p>\n

        \n
        \n

        Segmentering og efterabere<\/h2>\n

        Der er rigtig mange brugere p\u00e5 Facebook. Og Facebook er rigtig dygtige til at samle data. Det betyder, at du kan lave nogle skarpe segmenteringer, for at ramme din m\u00e5lgruppe.<\/p>\n

        Du kan endda bruge Facebooks data til at annoncere til personer der minder om dem der har reageret p\u00e5 jeres annoncer. Der er mange gode muligheder i Facebook\u00b4s Look-a-like m\u00e5lgrupper.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

        M\u00e5ske imod din opfattelse, er Facebook det absolut bedste og billigste v\u00e6rkt\u00f8j til E-mail indsamling for de fleste B2B virksomheder lige nu. Det er en for\u00e6ldet indgangsvinkel at sige \u201cJeg har en seri\u00f8s B2B virksomhed \u2013 jeg skal ikke p\u00e5 Facebook\u201c. Alene I Danmark er der over 3.476.000 brugere p\u00e5 Facebook \u2013 Derfor t\u00f8r vi […]<\/p>\n","protected":false},"author":4,"featured_media":4080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nHvorfor bruge Facebook til B2B markedsf\u00f8ring?<\/title>\n<meta name=\"description\" content=\"Over 3.476.000 danskere er p\u00e5 Facebook \u2013 din m\u00e5lgruppe er ogs\u00e5 p\u00e5 Facebook! 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