{"id":3010,"date":"2022-03-14T14:15:32","date_gmt":"2022-03-14T13:15:32","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=3010"},"modified":"2022-05-18T13:54:58","modified_gmt":"2022-05-18T11:54:58","slug":"lead-pleje","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/lead-pleje\/","title":{"rendered":"Hvorfor tale om lead pleje?"},"content":{"rendered":"
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\u00a0<\/p>

Hvorfor tale om lead pleje?<\/strong><\/p>

M\u00e5let med lead pleje er, at varme dine leads op \u2013 og at vide, hvorn\u00e5r det enkelte lead er varmt. Systematisk lead pleje kan v\u00e6re d\u00e9t, der giver dit lead det sidste puf hen imod et k\u00f8b.<\/p>

Systematisk lead pleje g\u00f8r arbejdet for dig ved brug af f\u00f8lgende:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Automatisk mailflow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Remarketing: Facebook Ads<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Remarketing: Google Ads<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/p>\n

I det f\u00f8lgende vil vi pr\u00e6sentere mulighederne for systematisk lead pleje ved brug af ovenst\u00e5ende.<\/span><\/p>\n

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Automatiske nyhedsbreve<\/h2>\n

I det f\u00f8lgende vil vi pr\u00e6sentere mulighederne for systematisk lead pleje ved brug af ovenst\u00e5ende.<\/p>\n

Automatiske nyhedsbreve<\/strong> giver dig mulighed for at sende m\u00e5lrettet og konkret information til det enkelte lead ud fra, hvad de interesserer sig for. Du ved nemlig allerede, hvor leadet befinder sig i kunderejsen ud fra den viden, du har indsamlet om dit lead via diverse data, hvor du ogs\u00e5 kan se, hvad leadet interesserer sig for.<\/p>\n

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Fodr dine leads med den rette information<\/h5>\n

Har kunden s\u00e5ledes flere gange bes\u00f8gt din side med ydelser om X, er det oplagt at sende leadet en nyhedsmail med information om netop dette. Det er med til at varme leadet yderligere op, og g\u00f8re opm\u00e6rksom p\u00e5 dig selv. S\u00e5ledes skal hver e-mail udsendes, s\u00e5 det rammer hvert trin i kunderejsen. P\u00e5 den m\u00e5de afsendes den information dit lead har interesse i \u2013 p\u00e5 det rigtige tidspunkt. Helt automatisk! Udover at tildele en lead score<\/a> til modtagerne p\u00e5 din nyhedsbrevsliste, er nyhedsbreve en st\u00e6rk spiller, n\u00e5r det kommer til digital markedsf\u00f8ring. Nyhedsbreve er en god mulighed for kontinuerlig branding overfor \u00e9n, der har udvist interesse for din virksomhed, branche eller produkt.<\/p>\n

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Fasthold dit leads interesse<\/h5>\n

N\u00e5r du bliver ved med at give din modtager v\u00e6rdi igennem nyhedsbrevene, vil du blive ved med at have en modtager. Det er derfor vigtigt, at det, du sender afsted til dit lead igennem nyhedsbrevene, er af h\u00f8j relevans, da du ellers vil opleve et h\u00f8jt antal unsubscribers, og i stedet fremst\u00e5 irrelevant og irriterende for modtageren.<\/p>\n

Eksempel p\u00e5 e-mailflow:\"\"<\/p>\n

<\/p>\n

Nedenfor er en oversigt over, hvordan en kunderejse i dit e-mailflow kan se ud. Det starter med opsamling af dit lead, hvorefter det gennemg\u00e5r lead pleje, hvor en h\u00f8jere lead score optjenes. Endelig st\u00e5r du tilbage med et varmt lead, hvor det er tid for dig at handle. Efter endt k\u00f8b, er det vigtigt at pleje forholdet, s\u00e5 din kunde kan blive en loyal ambassad\u00f8r for dit produkt og virksomhed.<\/p>\n

\"\"<\/p>\n

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Remarketingflow p\u00e5 Facebook<\/h2>\n

Foruden automatiske nyhedsbreve er remarketing<\/strong> en oplagt og hyppig anvendt metode til at pleje dit lead. Her har du igen muligheden for at vise din relevans og ekspertise, og holde dig \u2019top of mind\u2019 hos leadet, s\u00e5 leadet v\u00e6lger netop din l\u00f8sning, n\u00e5r han\/hun er i markedet efter din ydelse.<\/p>\n

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Eksponer dine leads for forskellige budskaber<\/h5>\n

Remarketing via Facebook annoncering<\/strong> giver mulighed for at n\u00e5 ud til personer, der tidligere har bes\u00f8gt din hjemmeside. S\u00e5ledes giver remarketing dig mulighed for at f\u00e5 dine annoncer vist for netop d\u00e9n m\u00e5lgruppe, n\u00e5r de bev\u00e6ger sig rundt p\u00e5 nettet. De bes\u00f8gende f\u00e5r desuden en chance mere for at afgive deres kontaktoplysninger, hvis de ikke skulle have gjort det, da de bes\u00f8gte din hjemmeside f\u00f8rste gang. De bes\u00f8gende skal, ligesom i nyhedsbrevene, eksponeres for forskellige budskaber alt efter, hvad de interesserer sig for.<\/p>\n

Vi anbefaler dig at ops\u00e6tte det, der kaldes et remarketingflow, <\/strong>hvor du viser flere annoncer til de personer, der har bes\u00f8gt din hjemmeside. Nedenfor kan du se, hvordan annoncegrupperne kan opdeles i tidsintervaller \u2013 eksempelvis p\u00e5 Facebook.\"\"<\/p>\n

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Form\u00e5let med remarketingflowet er hele tiden at fors\u00f8ge at f\u00e5 dem til at afgive deres e-mailadresse, s\u00e5 de kan komme over p\u00e5 det automatiske nyhedsbrevflow. Her kan de f\u00e5 endnu mere v\u00e6rdiskabende information, og du har mulighed for at m\u00e5le, om leadet er varmt eller ej.<\/a><\/p>\n

Lead pleje h\u00e6nger un\u00e6gtelig sammen med kunderejsen<\/a>. Nedenfor kan du se kunderejsen skitseret via remarketingflowet p\u00e5 Facebook annoncer.<\/p>\n

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Kundepleje med Facebook og Google Ads<\/h5>\n

P\u00e5 Google Ads forholder man sig til hele world wide web, og ikke kun en enkelt platform som tilf\u00e6ldet er med Facebook Annoncering. Derfor er Facebook Annoncering \u2013 i mange tilf\u00e6lde \u2013 bedre til at pleje kundeforholdet efterf\u00f8lgende end Google Ads. Dog er det ikke en umulighed at g\u00f8re i Google Ads, men mulighederne er indskr\u00e6nkede i forhold til mulighederne med Facebook Annoncering.<\/p>\n

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<\/p>\n

Kunderejsen<\/h2>\n

Lead pleje best\u00e5r s\u00e5ledes i at g\u00f8re dit lead varmt, hvilket kan ske via forskellige platforme og medier. Lead plejens vigtighed er skitseret i en oversigt over den samlede kunderejse<\/a>, som kan opsummeres p\u00e5 f\u00f8lgende m\u00e5de:\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00a0 Hvorfor tale om lead pleje? M\u00e5let med lead pleje er, at varme dine leads op \u2013 og at vide, hvorn\u00e5r det enkelte lead er varmt. Systematisk lead pleje kan v\u00e6re d\u00e9t, der giver dit lead det sidste puf hen imod et k\u00f8b. Systematisk lead pleje g\u00f8r arbejdet for dig ved brug af f\u00f8lgende: Automatisk […]<\/p>\n","protected":false},"author":4,"featured_media":4081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-3010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgenerering"],"acf":[],"yoast_head":"\nLeadgenerering - Hvorfor tale om Lead Pleje? | LeadMotor\u00ae<\/title>\n<meta name=\"description\" content=\"M\u00e5let med lead pleje er, at varme dine leads op \u2013 og at vide, hvorn\u00e5r det enkelte lead er varmt. 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