{"id":3056,"date":"2022-03-14T15:21:36","date_gmt":"2022-03-14T14:21:36","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=3056"},"modified":"2022-05-18T11:42:12","modified_gmt":"2022-05-18T09:42:12","slug":"skriv-content-marketing","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/skriv-content-marketing\/","title":{"rendered":"Hvad lyser\u00f8de sokker kan l\u00e6re dig om content marketing"},"content":{"rendered":"
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Jeg sad for nyligt til et contentm\u00f8de med en kunde. Kunden er dygtig til sit fag. Han har helt styr p\u00e5 hvad han laver og han ved<\/em>\u00a0hvad hans service kan g\u00f8re for hans kunder. Alligevel kan det v\u00e6re lidt af en udfordring at f\u00e5 vendt content ideen rigtigt.<\/p>

En typisk faldgrube er at tage udgangspunkt i:\u00a0\u201cJeg vil gerne s\u00e6lge X \u2013 derfor skal du k\u00f8be det<\/em>\u201c.<\/strong>\u00a0Hvis det er s\u00e5dan du finder p\u00e5 content, kan det helt sikkert v\u00e6re nyttigt for dig at vende det hele p\u00e5 hovedet.<\/p>

Hokus Pokus: Mig i fokus!<\/strong><\/p>

Det kommer fra et godt sted \u2013 du\u00a0ved<\/em>\u00a0at du vil kunne g\u00f8re en forskel for ham du pr\u00f8ver at s\u00e6lge til. Dit produkt er jo ret fantastisk! Men hvorfor bider din potentielle kunde ikke p\u00e5?<\/p>

<\/p>

Supers\u00e6lgeren og de lyser\u00f8de sokker<\/h2>

Se ham for dig: Super s\u00e6lgeren, hvis absolutte top-produkt er et par luksus sokker i en fr\u00e6k lyser\u00f8d farve. S\u00e6lgeren ved at hans sokker er rigtig gode \u2013 og den lyser\u00f8de farve er rigtig flot! De her str\u00f8mper er simpelthen et r\u00f8verk\u00f8b, n\u00e5r man t\u00e6nker p\u00e5 hvor megen gl\u00e6de du vil f\u00e5 ud af dem \u2013 og de vil kunne f\u00e5 smilet frem hos dine kollegaer ogs\u00e5! Det er en ren win-win situation!<\/p>

Forestil dig s\u00e5 at du er nede i g\u00e5gaden \u2013 s\u00e6lgeren spotter dig. Han ser straks at du har f\u00f8dder, og kan derfor konkludere at du absolut er i m\u00e5lgruppen.<\/p>

\"\"<\/p>

<\/p>

Hvad nu hvis du slet ikke gider at have lyser\u00f8de sokker?!<\/h3>

Du er imidlertid ikke lige i markedet efter lyser\u00f8de sokker. Faktisk er du meget glad for den sorte type, som du er vant tid.<\/p>

Det kan godt v\u00e6re lidt sv\u00e6rt for s\u00e6lgeren at huske p\u00e5. Det\u00a0er<\/em><\/strong>\u00a0jo virkelig nogle gode sokker! Farven\u00a0er<\/em><\/strong>\u00a0virkelig p\u00e6n! Og du\u00a0har<\/em><\/strong>\u00a0jo f\u00f8dderne!<\/p>

<\/p>

Hvad rager det mig?<\/h2>

Det kan godt v\u00e6re, at supers\u00e6lgeren ved hvor sk\u00f8nt hans produkt er \u2013 som k\u00f8ber, er du faktisk ret ligeglad. Bare fordi han gerne vil s\u00e6lge, betyder det ikke at du vil k\u00f8be.<\/p>

Hver gang du g\u00f8r klar til at skrive noget indhold, kan du pr\u00f8ve at s\u00e6tte dig i de potentielle kunders sted. Sp\u00f8rg dig selv:\u00a0\u201cHvad rager det mig?\u201d<\/strong>.<\/p>

Hvad rager det mig, at virksomheden er 30 \u00e5r<\/strong>\u201c?
Det giver mig ikke lyst til at k\u00f8be lyser\u00f8de str\u00f8mper.<\/p>

Hvad rager det mig, at du k\u00f8rer tilbud lige nu\u201d?\u00a0
<\/strong>Jeg har stadig ikke behov for de str\u00f8mper!<\/p><\/blockquote>

<\/p>

At virksomheden er 30 \u00e5r, h\u00f8rer til i et helt andet sted i kunderejsen \u2013 hvis du da overhovedet har interesse i at tage med p\u00e5 den rejse. Supers\u00e6lgeren kan stikke dig et tilbud, hvis du overvejer om du skal k\u00f8be str\u00f8mper hos ham eller hans konkurrent \u2013 Ikke n\u00e5r du er p\u00e5 vej i F\u00f8tex for at k\u00f8be ind til aftensmaden. \u00a0At han ringer dig op midt i aftensmaden, hj\u00e6lper heller ikke p\u00e5 situationen.<\/p>

Du kan l\u00e6se mere om kunderejsen her<\/a><\/p>

\"\"<\/p>

<\/p>

Men hvad skal jeg s\u00e5 skrive om?<\/h2>

Det ville jeg rigtig gerne give dig et klart bud p\u00e5 \u2013 s\u00e5 let er det ikke helt \u2013 men jeg kan sagtens hj\u00e6lpe dig p\u00e5 vej alligevel.<\/p>

Det er de f\u00e6rreste der g\u00e5r rundt og h\u00e5ber p\u00e5, at der snart kommer en virksomhed og s\u00e6lger noget til dem. Sandsynligheden er, at det heller ikke er s\u00e5dan dine (potentielle) kunder har det. Du skal i stedet til at t\u00e6nke mere i, hvilke udfordringer, bekymringer og irritationer dine kunder har. Det er d\u00e9t jeg kalder deres \u201cpain<\/em>\u201c. N\u00e5r du kan identificere de \u201cpain\u00b4s<\/em>\u201d kunderne har, kan du ramme direkte i en guld\u00e5re til potentielt fantastisk content, der virkelig taler til din m\u00e5lgruppe.<\/p>

S\u00e5dan g\u00f8r du<\/h2>

Jeg vil gerne anbefale dig at begynde at indsamle den dag til dag viden du f\u00e5r om dine kunder. N\u00e5r du begynder at lytte efter, fort\u00e6ller de dig ofte om de \u201cpain\u00b4s<\/em>\u201d de har. Dem skal du have skrevet ned.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Jeg har lavet et oversigtsark som du kan have liggende p\u00e5 dit skrivebord. N\u00e5r kunder og potentielle kunder giver udtryk for deres \u201cpains\u201d eller deres \u201cm\u00e5l\u201c, skriver du det ned i skemaet. Hellere skrive for mange id\u00e9er end for f\u00e5.<\/p>

N\u00e5r du har nedskrevet kundens \u201cpain\u201d eller \u201cm\u00e5l\u201d, kan du begynde at svare p\u00e5, hvordan du kan hj\u00e6lpe dem.<\/p>

Sagt p\u00e5 en anden m\u00e5de:<\/strong>\u00a0Start til venstre i skemaet og g\u00e5 mod h\u00f8jre.<\/p>

Hent et contentskema lige her.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDownload skema<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Jeg sad for nyligt til et contentm\u00f8de med en kunde. Kunden er dygtig til sit fag. Han har helt styr p\u00e5 hvad han laver og han ved\u00a0hvad hans service kan g\u00f8re for hans kunder. Alligevel kan det v\u00e6re lidt af en udfordring at f\u00e5 vendt content ideen rigtigt. En typisk faldgrube er at tage udgangspunkt […]<\/p>\n","protected":false},"author":4,"featured_media":4084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-3056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nHvad lyser\u00f8de sokker kan l\u00e6re dig om content marketing<\/title>\n<meta name=\"description\" content=\""Jeg vil gerne s\u00e6lge X - derfor skal du k\u00f8be det". 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