{"id":6335,"date":"2022-10-20T10:07:21","date_gmt":"2022-10-20T08:07:21","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=6335"},"modified":"2022-10-20T14:33:52","modified_gmt":"2022-10-20T12:33:52","slug":"saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/","title":{"rendered":"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ringer dine s\u00e6lgere kold kanvas?<\/p>

Hvis svaret er ja, vil jeg vove at p\u00e5st\u00e5, at I har et k\u00e6mpe potentiale for at \u00f8ge jeres B2B-salg fremover.<\/p>

L\u00e6s med her og bliv klogere p\u00e5, hvordan du undg\u00e5r tr\u00e6tte s\u00e6lgere og f\u00e5r flere kunder i biksen med den rette brug af pipeline management, discovery calls og automatiske marketing processer.<\/p>

Lad v\u00e6re med at fri p\u00e5 f\u00f8rste date..<\/h2>

Du kender sikkert til at blive forstyrret af en s\u00e6lger i den anden ende af r\u00f8ret, som efter f\u00e5 minutter g\u00f8r dig sm\u00e5irriteret. Det er spild af din tid, og du er p\u00e5 ingen m\u00e5de interesseret i den ydelse eller det produkt, vedkommende fors\u00f8ger at s\u00e6lge.<\/p>

Har du ambitioner om \u00f8ge dit B2B-salg, er det derfor en d\u00e5rlig id\u00e9 at skr\u00e6mme dine potentielle kunder v\u00e6k fra start med kold kanvas. Det svarer til, at du frier p\u00e5 f\u00f8rste date. Og lad os v\u00e6re \u00e6rlige – det har en meget lille succesrate.\u00a0<\/p>

I stedet skal du vise dit v\u00e6rd og skabe tillid – og du skal g\u00f8re det gentagende gange, inden du byder op til dans.<\/p>

Med andre ord kr\u00e6ver det en systematisk og datadrevet proces at f\u00f8lge dine leads step by step, indtil de er varme nok til en svingom.\u00a0<\/span><\/p>

Skifter du kanvassalg ud med en effektiv og systematisk brug af pipeline management, kan du optimere din marketingindsats mere effektivt og samtidig f\u00e5 tre gange s\u00e5 mange m\u00f8der i kalenderen. Og hvorfor dog spilde den chance?<\/span><\/p>

\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hvad er pipeline management?<\/h2>

Pipeline management referer til de aktiviteter, du g\u00f8r, n\u00e5r du plejer din salgspipeline.<\/p>

Din salgspipeline er en r\u00e6kke af forudbestemte trin, som repr\u00e6senterer den kunderejse dit lead skal igennem, inden der er tale om et salg. Dit lead er en potentiel kunde, som har vist interesse for din virksomhed og afgivet data og kontaktinformationer.<\/span><\/p>

\u00a0<\/div>

\"\"<\/p>

\u00c8t lead er i sig selv nemt nok at f\u00f8lge i din salgspipeline. Men 20-100-200 leads er en anden sag. For jo flere leads du har, desto sv\u00e6re bliver det at holde styr p\u00e5 de enkelte leads \u00f8nsker og behov og deres placering i kunderejsen, hvis du ikke f\u00f8rer en effektiv forvaltning af din salgspipeline.\u00a0<\/p>

En af de mest effektive redskaber til at styre en salgspipeline er et CRM-system.\u00a0<\/span><\/p>

Herunder serverer jeg en r\u00e6kke guldkorn til, hvordan du kan opstille dit CRM-system og h\u00f8ste de s\u00f8de frugter af dit arbejde med pipeline management.\u00a0<\/span><\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pipeline management, der betaler sig!<\/span><\/h2>

De fleste virksomheder g\u00f8r i en eller anden grad brug af pipeline management til at styre deres salgsproces. Det er dog langt fra alle tilgange, der er lige effektive.<\/p>

En effektiv B2B-leadgenerering er dog et must, hvis du dr\u00f8mmer om flere m\u00f8der i kalenderen – og i sidste ende et boost i dit B2B-salg.\u00a0<\/span><\/p>

N\u00e5r et lead er blevet opsamlet – dvs. n\u00e5r en person har afgivet kontaktoplysninger i bytte for jeres white paper, webinar eller noget helt tredje – er det afg\u00f8rende for salgsmulighederne, at det bliver h\u00e5ndteret korrekt.\u00a0<\/span><\/p>

F\u00f8rste anbefaling er derfor at ops\u00e6tte f\u00f8lgende to pipelines i dit CRM-system:<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. Qualification pipeline<\/strong><\/p>

2. Closing pipeline<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Med en qualification pipeline kan du spore, hvor i din markedsf\u00f8ring, der opsamles relevante leads, og hvor der ikke g\u00f8r. Dette er v\u00e6rdifuld indsigt til dit marketingteam, som kan bruge marketingbudgettet mere effektivt p\u00e5 sigt.<\/p>

Med en closing pipeline s\u00f8rger du for sammensmeltningen mellem salg og marketing.\u00a0\u00a0<\/span><\/p>

Lad os se n\u00e6rmere p\u00e5 de to pipelines, og hvad de skal kunne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Qualification pipeline: F\u00e5 fuldt overblik over relevante leads og effektivis\u00e9r jeres B2B-leadgenerering\u00a0<\/span><\/h2>

Din qualification pipeline skal kunne kvalificere og selektere de leads, du skal bruge tid og ressourcer p\u00e5 senere i din salgspipeline. Til dette opstiller du 5 stadier:\u00a0<\/p>

\"\"<\/p>

Pointen med din qualification pipeline er at f\u00e5 et samlet overblik over dine leads og hvilke marketingaktiviteter, de kommer fra, n\u00e5r de lander i \u201cEr disse leads relevante?\u201d.\u00a0<\/p>

M\u00e5den, du g\u00f8r det p\u00e5, er at integrere jeres CRM-system med Facebook eller LinkedIn via Zapier. Hermed har du mulighed for at spore, hvilke kampagner og annoncer dine relevante og ikke relevante leads kommer fra. P\u00e5 den m\u00e5de kan du anvende dit marketingbudget langt mere effektivt fremadrettet.\u00a0<\/span><\/p>

Via simpel drag and drop kan du derefter placere det p\u00e5g\u00e6ldende lead i en af de andre stadier. Er et lead relevant, placerer du det i \u201cJa. Relevante leads\u201d.\u00a0<\/span><\/p>

Konstaterer du omvendt, at et lead er irrelevant, b\u00f8r du omvendt placere det i \u201cNej. Irrelevante leads\u201d.<\/span><\/p>

P\u00e5 den m\u00e5de kan du differentiere mellem relevante og irrelevante leads, som giver dig mulighed for at bruge dine kr\u00e6fter og ressourcer p\u00e5 f\u00f8rstn\u00e6vnte – dvs. de leads der har st\u00f8rst potentiale til at f\u00f8re til et reelt salg.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

Closing Pipeline: Hav t\u00e5lmodig og respekt\u00e9r kunderejsen<\/h2>

En closing pipeline er det salgsr\u00f8r, hvor alle de relevante leads fra din qualification pipeline ryger over. Her kan du opstille automatiserede processer for dine relevante leads, s\u00e5 hvert enkelt lead behandlet ud fra, hvor de er i deres kunderejse.\u00a0<\/p>

Herunder f\u00e5r du en r\u00e6kke elementer, som b\u00f8r v\u00e6re en del af din closing pipeline, for at skabe en effektiv salgsproces:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. Discovery call<\/h3>

I stedet for den gamle salgsmetode, kold kanvas, der b\u00e5de er tidskr\u00e6vende og ineffektivt, b\u00f8r dine s\u00e6lgere arbejde med discovery calls. Sammenlignet med kold kanvas, har discovery call en tre gange st\u00f8rre hitrate!\u00a0<\/p>

Og hvad er s\u00e5 et discovery call?\u00a0<\/span><\/p>

Et discovery call er et opkald til dem, der har hentet dit marketingmateriale – fx en e-bog, et webinar eller noget helt tredje.\u00a0<\/span><\/p>

Form\u00e5let er, at dine s\u00e6lgere proaktivt sp\u00f8rger ind, hvorvidt kvaliteten af jeres marketingmateriale var tilfredsstillende. Desuden sp\u00f8rger dine s\u00e6lgere ind til den problemstilling din e-bog, webinar eller andet l\u00e6gger op til.\u00a0<\/span><\/p>

Med andre ord er et discovery call\u00a0 et \u201ckundeservice-afd\u00e6kkende-opkald\u201d, og den f\u00f8rste samtale dine s\u00e6lgere har med en potentiel kunde, der har vist interesse.\u00a0<\/span><\/p>

Et discovery call bidrager med indsigt i dine potentielle kunders \u00f8nsker og behov til gavn for dit marketingteam, n\u00e5r content skal tilpasses og g\u00f8res endnu skarpere.\u00a0<\/span><\/p>

Samtidig viser vores tests med vores samarbejdspartner, at discovery calls, der udf\u00f8res korrekt med det rette marketingmateriale, opn\u00e5r en hitrate p\u00e5\u00a0<\/span>+30%<\/b> fra opkald til m\u00f8de, hvor kold kanvas til sammenligning har en hit p\u00e5 <\/span>2-10% (!)<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2. Marketing Proces<\/h3>

Hvis et lead ikke er klar til at booke et m\u00f8de efter et discovery call, kan de placeres i et nyt stadie i din salgspipeline, hvor du fortsat arbejder p\u00e5 at varme dine leads op. Jeg kalder dette stadie \u201cmarketing proces\u201d.\u00a0<\/p>

For at g\u00f8re processen effektiv og systematisk, kr\u00e6ver dette stadie, at dit marketingteam har sat automatisk kommunikation op, s\u00e5 dine leads modtager e-mails og annoncer p\u00e5 Facebook og LinkedIn alt efter, hvor i kunderejsen de befinder sig.\u00a0<\/span><\/p>

Den automatiske kommunikation skal f\u00f8rst tage udgangspunkt i problemerkendelsen og herefter nedbryde bekymringerne hos et lead. P\u00e5 den m\u00e5de g\u00f8r du potentielle kunder nysgerrige p\u00e5 din ydelse eller dit produkt.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Lead scoring<\/h4>

Lead scoring er et super effektivt redskab til at automatisere dine salgs- og marketingprocesser. Lead scoring hj\u00e6lper nemlig dit salgs- og marketingteam med at behandle leads p\u00e5 den rette m\u00e5de og underst\u00f8tte antallet af leads, der ender med at blive konverteret til kunder.\u00a0<\/p>

G\u00f8r du brug af lead scoring kan dit marketingteam holde styr p\u00e5, hvorn\u00e5r dine leads er varme nok til, at salgsteamet skal kontakte et lead. Hvorvidt et lead er varmt nok, afh\u00e6nger af den interaktion vedkommende har vist, og de point det har opsamlet.\u00a0<\/span><\/p>

Herunder kan du se et eksempel p\u00e5 et s\u00e5dan system med leadscoring:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Et lead \u00e5bner jeres mail<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t1 point<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Et lead klikker i jeres mail<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t2 point<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Et lead bes\u00f8ger en side p\u00e5 jeres hjemmeside<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t3 point<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Et lead bes\u00f8ger jeres side, hvor man kan booke et m\u00f8de<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t10 point<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

N\u00e5r du arbejder med lead scoring, skal du huske at fratr\u00e6kke point<\/b>.\u00a0<\/p>

Lad os sige, at dit lead \u00e5bner 30 mails over 1 \u00e5r – ofte med det form\u00e5l at f\u00e5 mailnotifikationen til at forsvinde i indbakken. Hvis I bruger lead scoring i klassisk forstand, vil leadet i s\u00e5 fald have 30 point efter 1 \u00e5r. Men er leadet varmt? Nej, n\u00e6ppe.\u00a0<\/p>

Skal leadet v\u00e6re varmt skal pointene v\u00e6re opbygget inden for en relativ kort tidsramme.\u00a0<\/span><\/p>

S\u00e5 for at undg\u00e5 ineffektivitet, kedelig afslag og frustrerede s\u00e6lgere, b\u00f8r I ops\u00e6tte en Interest Contact Score, hvor dine leads point udl\u00f8ber f.eks. fire uger efter, de er blevet tildelt.<\/p><\/blockquote>

P\u00e5 den m\u00e5de vil du ogs\u00e5 kunne holde \u00f8je med dine leads peak point – dvs. det tidspunkt, hvor et lead lige har vist interesse p\u00e5 jeres e-mail eller hjemmeside. Du bruger denne til at styre din kommunikation.<\/p>

Du kan desuden ops\u00e6tte en Total Contact Score, hvor dine s\u00e6lgere har et overblik over et leads samlede historik, som vist nedenfor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3. MQL Call<\/h3>\n

Hvis et lead udviser stor aktivitet p\u00e5 din hjemmeside eller i dine e-mails via dets Interest Contact Score, er det lead sandsynligvis s\u00e5 brandvarmt, som det bliver. <\/p>\n

For med den ops\u00e6tning, jeg har beskrevet, s\u00e5 ved vi nu: <\/p>\n

\n
    \n
  1. \n

    Dit lead er relevant
    <\/strong>(det har du sorteret i din qualification pipeline)<\/p>\n<\/li>\n

  2. \n

    Dit lead har vist stor interesse inden for kort tid
    <\/strong>(det ved du, fordi du anvender Interest Contact Score)<\/p>\n<\/li>\n<\/ol>\n<\/blockquote>\n

    Det er p\u00e5 dette tidspunkt, at dine s\u00e6lgere modtager en notifikation p\u00e5 mail om, at der skal laves et Marketing Qualify-opkald (MQL call). Her f\u00f8lger desuden alle informationer p\u00e5 det p\u00e5g\u00e6ldende lead, hvilket g\u00f8r det nemt og effektivt for s\u00e6lgeren. <\/p>\n

    Et MQL call er mere lige p\u00e5 og h\u00e5rdt end at discovery call. Som jeg plejer at sige, skal man jagte nej\u2019et. Finder et lead p\u00e5 dette stadie ikke dig eller dit content interessant, er det vigtigt, at I unders\u00f8ger om kommunikationen er st\u00e6rk nok, eller om lead score-gr\u00e6nsen for varme leads (fx. de 30 point) er for lavt sat. <\/span><\/p>\n

    De fleste har dog p\u00e5 dette stadie en interesse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    If\u00f8lge\u00a0<\/span>EAB\u00a0<\/a>er\u00a0<\/span>3 ud af 4<\/b>\u00a0klar til at booke et m\u00f8de efter et MQL Call.\u00a0<\/span><\/p>

    Vil du vide mere om, hvordan vi har hjulpet EAB med at f\u00e5\u00a0<\/span>341<\/b>\u00a0nye leads og\u00a0<\/span>13\u00a0<\/b>afgivne tilbud? S\u00e5 l\u00e6s med\u00a0<\/span>her<\/a><\/strong>!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Du kan ogs\u00e5 \u00f8ge dit B2B-salg markant, hvis du bruger den rette Pipeline Management, som jeg har gennemg\u00e5et i dette blogindl\u00e6g.<\/p>

    Jeg vil med gl\u00e6de hj\u00e6lpe dig i gang.\u00a0<\/p>

    S\u00e5 tillad mig at byde dig op til dans.\u00a0<\/p>

    Book et uforpligtende og gratis strategim\u00f8de med mig lige her<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Ringer dine s\u00e6lgere kold kanvas? Hvis svaret er ja, vil jeg vove at p\u00e5st\u00e5, at I har et k\u00e6mpe potentiale for at \u00f8ge jeres B2B-salg fremover. L\u00e6s med her og bliv klogere p\u00e5, hvordan du undg\u00e5r tr\u00e6tte s\u00e6lgere og f\u00e5r flere kunder i biksen med den rette brug af pipeline management, discovery calls og automatiske […]<\/p>\n","protected":false},"author":6,"featured_media":6490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,46,64,47],"tags":[],"class_list":["post-6335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgenerering","category-marketing","category-proces","category-salg"],"acf":[],"yoast_head":"\nS\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management | LeadMotor\u00ae<\/title>\n<meta name=\"description\" content=\"Pipeline management | S\u00e5dan \u00f8ger du dit B2B-salg. du har et k\u00e6mpe potentiale for at \u00f8ge dit B2B-salg med den rette pipeline management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmotor.dk\/en\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management | LeadMotor\u00ae\" \/>\n<meta property=\"og:description\" content=\"Pipeline management | S\u00e5dan \u00f8ger du dit B2B-salg. du har et k\u00e6mpe potentiale for at \u00f8ge dit B2B-salg med den rette pipeline management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmotor.dk\/en\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\" \/>\n<meta property=\"og:site_name\" content=\"LeadMotor\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T08:07:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-20T12:33:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leadmotor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leadmotor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\"},\"author\":{\"name\":\"Leadmotor\",\"@id\":\"https:\/\/leadmotor.dk\/#\/schema\/person\/c047fda5d7271abd7c661769dbe862db\"},\"headline\":\"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management\",\"datePublished\":\"2022-10-20T08:07:21+00:00\",\"dateModified\":\"2022-10-20T12:33:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\"},\"wordCount\":1848,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/leadmotor.dk\/#organization\"},\"image\":{\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg\",\"articleSection\":[\"Leadgenerering\",\"Marketing\",\"Proces\",\"Salg\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\",\"url\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\",\"name\":\"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management | LeadMotor\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/leadmotor.dk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg\",\"datePublished\":\"2022-10-20T08:07:21+00:00\",\"dateModified\":\"2022-10-20T12:33:52+00:00\",\"description\":\"Pipeline management | S\u00e5dan \u00f8ger du dit B2B-salg. du har et k\u00e6mpe potentiale for at \u00f8ge dit B2B-salg med den rette pipeline management\",\"breadcrumb\":{\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage\",\"url\":\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg\",\"contentUrl\":\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg\",\"width\":1400,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/leadmotor.dk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadmotor.dk\/#website\",\"url\":\"https:\/\/leadmotor.dk\/\",\"name\":\"LeadMotor\u00ae\",\"description\":\"Masksim\u00e9r dit B2B-salg med en LeadMotor\",\"publisher\":{\"@id\":\"https:\/\/leadmotor.dk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadmotor.dk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/leadmotor.dk\/#organization\",\"name\":\"LeadMotor ApS\",\"url\":\"https:\/\/leadmotor.dk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/leadmotor.dk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/02\/leadmotor-logo.svg\",\"contentUrl\":\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/02\/leadmotor-logo.svg\",\"width\":1920,\"height\":316,\"caption\":\"LeadMotor ApS\"},\"image\":{\"@id\":\"https:\/\/leadmotor.dk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/leadmotor.dk\/#\/schema\/person\/c047fda5d7271abd7c661769dbe862db\",\"name\":\"Leadmotor\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management | LeadMotor\u00ae","description":"Pipeline management | S\u00e5dan \u00f8ger du dit B2B-salg. du har et k\u00e6mpe potentiale for at \u00f8ge dit B2B-salg med den rette pipeline management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadmotor.dk\/en\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/","og_locale":"en_GB","og_type":"article","og_title":"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management | LeadMotor\u00ae","og_description":"Pipeline management | S\u00e5dan \u00f8ger du dit B2B-salg. du har et k\u00e6mpe potentiale for at \u00f8ge dit B2B-salg med den rette pipeline management","og_url":"https:\/\/leadmotor.dk\/en\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/","og_site_name":"LeadMotor\u00ae","article_published_time":"2022-10-20T08:07:21+00:00","article_modified_time":"2022-10-20T12:33:52+00:00","og_image":[{"width":1400,"height":700,"url":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg","type":"image\/jpeg"}],"author":"Leadmotor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leadmotor","Estimated reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#article","isPartOf":{"@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/"},"author":{"name":"Leadmotor","@id":"https:\/\/leadmotor.dk\/#\/schema\/person\/c047fda5d7271abd7c661769dbe862db"},"headline":"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management","datePublished":"2022-10-20T08:07:21+00:00","dateModified":"2022-10-20T12:33:52+00:00","mainEntityOfPage":{"@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/"},"wordCount":1848,"commentCount":4,"publisher":{"@id":"https:\/\/leadmotor.dk\/#organization"},"image":{"@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage"},"thumbnailUrl":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg","articleSection":["Leadgenerering","Marketing","Proces","Salg"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/","url":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/","name":"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management | LeadMotor\u00ae","isPartOf":{"@id":"https:\/\/leadmotor.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage"},"image":{"@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage"},"thumbnailUrl":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg","datePublished":"2022-10-20T08:07:21+00:00","dateModified":"2022-10-20T12:33:52+00:00","description":"Pipeline management | S\u00e5dan \u00f8ger du dit B2B-salg. du har et k\u00e6mpe potentiale for at \u00f8ge dit B2B-salg med den rette pipeline management","breadcrumb":{"@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#primaryimage","url":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg","contentUrl":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/09\/Saadan-oeger-du-dit-B2B-salg-med-den-rette-pipeline-management.jpg","width":1400,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/leadmotor.dk\/saadan-oeger-du-dit-b2b-salg-med-den-rette-pipeline-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/leadmotor.dk\/"},{"@type":"ListItem","position":2,"name":"S\u00e5dan \u00f8ger du dit B2B-salg med den rette pipeline management"}]},{"@type":"WebSite","@id":"https:\/\/leadmotor.dk\/#website","url":"https:\/\/leadmotor.dk\/","name":"LeadMotor\u00ae","description":"Masksim\u00e9r dit B2B-salg med en LeadMotor","publisher":{"@id":"https:\/\/leadmotor.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadmotor.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/leadmotor.dk\/#organization","name":"LeadMotor ApS","url":"https:\/\/leadmotor.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/leadmotor.dk\/#\/schema\/logo\/image\/","url":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/02\/leadmotor-logo.svg","contentUrl":"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/02\/leadmotor-logo.svg","width":1920,"height":316,"caption":"LeadMotor ApS"},"image":{"@id":"https:\/\/leadmotor.dk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/leadmotor.dk\/#\/schema\/person\/c047fda5d7271abd7c661769dbe862db","name":"LeadMotor\u00ae\ufe0f"}]}},"_links":{"self":[{"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/posts\/6335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/comments?post=6335"}],"version-history":[{"count":0,"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/posts\/6335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/media\/6490"}],"wp:attachment":[{"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/media?parent=6335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/categories?post=6335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadmotor.dk\/en\/wp-json\/wp\/v2\/tags?post=6335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}