{"id":6652,"date":"2022-11-14T12:57:37","date_gmt":"2022-11-14T11:57:37","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=6652"},"modified":"2022-11-16T15:33:27","modified_gmt":"2022-11-16T14:33:27","slug":"lav-en-lead-magnet-der-virker-faa-tips-og-tricks-her","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/lav-en-lead-magnet-der-virker-faa-tips-og-tricks-her\/","title":{"rendered":"Lead magnet: Hvad er det? Og hvordan v\u00e6lger du den rette til din B2B-leadgenerering?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6652\" class=\"elementor elementor-6652\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f0e7b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f0e7b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-469671f\" data-id=\"469671f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aa051 elementor-widget elementor-widget-text-editor\" data-id=\"70aa051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B-leadgenerering er en disciplin, du m\u00e5 mestre, hvis du vil skaffe flere kunder i biksen.\u00a0<\/p><p>Leadgenerering er den proces, hvor du indsamler oplysninger omkring et lead &#8211; en potentiel kunde. Da k\u00f8bsprocessen er lang hos B2B-virksomheder, er en vigtig del af leadgenereringen at pleje dine leads, indtil de beslutter sig for at k\u00f8be dit produkt eller l\u00f8sning.\u00a0<\/p><p>Men f\u00f8rste del af din B2B-leadgenerering kr\u00e6ver, at du f\u00e5r potentielle kunder til at vise interesse for din virksomhed. Og hvordan g\u00f8r du s\u00e5 det?\u00a0<\/p><p>\u2026 Med en lead magnet.<\/p><p>L\u00e6ser du videre herfra, lover jeg, at du bliver klogere p\u00e5:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ddabc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f4ddabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hvordan en god lead magnet er dit f\u00f8rste skridt mod en effektiv B2B-leadgenerering.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hvilke overvejelser du m\u00e5 g\u00f8re dig, hvis din lead magnet skal virke efter hensigten.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Hvilken type lead magnet, du skal v\u00e6lge til din B2B-leadgenerering. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86bd59d elementor-widget elementor-widget-text-editor\" data-id=\"86bd59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">God l\u00e6selyst!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b836312 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"b836312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div 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c0.4-39.9,33.1-72.2,72.9-72.2c0.2,0,0.5,0,0.7,0c4.6,0.1,9.2,0.5,13.6,1.4c1.2,0.2,2.4,0.5,3.6,0.8l1.1,0.3 c32.1,8.6,54.3,37.8,53.9,71.1C624.4,612.6,591.8,644.8,552,644.8z\"><\/path> <path fill=\"#F2C46D\" d=\"M1069.6,206.8h8.2l2.8,4.8h4.6l-3.1-5.3c0.9-0.4,1.6-1,2.1-1.8c0.3-0.4,0.5-0.9,0.6-1.4 c0.1-0.5,0.2-1,0.2-1.5c0-0.9-0.2-1.7-0.6-2.5c-0.4-0.8-1-1.5-1.8-1.9c-0.6-0.3-1.2-0.5-1.9-0.7c-0.7-0.1-1.4-0.1-2.1-0.1h-13.2 v15.1h4V206.8z M1069.6,199.9h8.6c0.7,0,1.5,0,2.1,0.2c0.6,0.3,0.9,0.7,0.9,1.5c0,0.8-0.3,1.3-0.9,1.5c-0.6,0.2-1.4,0.2-2.1,0.2 h-8.6V199.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M1075.4,225.3c11.7,0,21.2-9.5,21.2-21.2c0-11.7-9.5-21.2-21.2-21.2c-11.7,0-21.2,9.5-21.2,21.2 C1054.2,215.8,1063.7,225.3,1075.4,225.3z M1075.4,186.8c9.5,0,17.3,7.8,17.3,17.3c0,9.5-7.8,17.3-17.3,17.3 c-9.5,0-17.3-7.8-17.3-17.3C1058.1,194.5,1065.9,186.8,1075.4,186.8z\"><\/path> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f5e79 elementor-widget elementor-widget-heading\" data-id=\"01f5e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvad er en lead magnet? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15117 elementor-widget elementor-widget-text-editor\" data-id=\"3f15117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En lead magnet er et stykke v\u00e6rdifuldt indhold (f.eks. en e-bog, video eller skabelon), som tilbydes til din m\u00e5lgruppe i bytte for kontaktinformationer (f.eks. mail, navn, virksomhedsnavn eller telefonnummer).<\/p><p>Form\u00e5let med en lead magnet er at konvertere m\u00e5lgruppen til leads, som efterf\u00f8lgende kan konverteres til kunder gennem en systematisk salgs- og marketingproces.<\/p><p>Er du interesseret i at blive klogere p\u00e5 processen step by step, kan du <a href=\"https:\/\/leadmotor.dk\/en\/ebog-optin-side\/\" target=\"_blank\" rel=\"noopener\">downloade vores e-bog her<\/a>. Det er desuden et godt eksempel p\u00e5 en af vores egne lead magnets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d855255 elementor-widget elementor-widget-heading\" data-id=\"d855255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvordan udarbejder man en lead magnet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871ef18 elementor-widget elementor-widget-text-editor\" data-id=\"871ef18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det kr\u00e6ver tid og energi at udarbejde en lead magnet. Bruger I de n\u00f8dvendige ressourcer, er det givet godt ud for jeres leadgenerering og de efterf\u00f8lgende trin i salgstragten.<\/p><p>S\u00e5 vil du skabe den perfekte lokkemad, n\u00e5r du kaster sn\u00f8ren ud efter leads? S\u00e5 skal du kunne svare p\u00e5 nedenst\u00e5ende 3 sp\u00f8rgsm\u00e5l, inden du g\u00e5r i gang. V\u00e6rd at bem\u00e6rke er, at de er gensidigt afh\u00e6ngige af hinanden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2e0b4 elementor-widget elementor-widget-heading\" data-id=\"0f2e0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"> 1. Hvad er m\u00e5let med din lead magnet?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be0d78 elementor-widget elementor-widget-text-editor\" data-id=\"6be0d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der er mange m\u00e5der at tiltr\u00e6kke leads til din virksomhed p\u00e5. F\u00f8rste step er at nedf\u00e6lde et m\u00e5l og have en klar retning for din lead magnet.<\/p><blockquote><p>Skal den freml\u00e6gge den nyeste viden indenfor jeres felt? G\u00e5 i dybden med et emne, der knytter sig til jeres kerneydelse? Eller m\u00e5ske noget tredje?<\/p><\/blockquote><p>M\u00e5let med din lead magnet afh\u00e6nger af det, du ved om din m\u00e5lgruppe. Samtidig har det indflydelse p\u00e5 rammerne for din lead magnet og dermed det format, den f\u00e5r.<\/p><p>Et helt konkret tip herfra, uanset hvilket m\u00e5l du n\u00e5r frem til: V\u00e6r specifik! Det dur ikke med en lead magnet, der bev\u00e6ger sig i alle retninger. Det skal l\u00f8se en konkret problemstilling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56313e7 elementor-widget elementor-widget-heading\" data-id=\"56313e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Hvem er din m\u00e5lgruppe? Og hvad s\u00f8ger de svar p\u00e5?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8e686 elementor-widget elementor-widget-text-editor\" data-id=\"5c8e686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Du har nok h\u00f8rt den f\u00f8r: <em><strong>Den, som pr\u00f8ver at ramme alle, rammer ingen.<\/strong><\/em><\/p><p>N\u00e5r jeg bringer den gamle marketing-l\u00e6res\u00e6tning p\u00e5 banen, skyldes det, at det er afg\u00f8rende, at du ved, hvem din m\u00e5lgruppe er, n\u00e5r du arbejder med leadgenerering.<\/p><p>Ved du ikke det, vil din marketingindsats v\u00e6re som at skyde i blinde.<\/p><blockquote><p>Inden du g\u00e5r i kast med din lead magnet, skal du derfor vide, hvem du henvender dig til, hvad de s\u00f8ger svar p\u00e5, eller hvor bevidste de er om problemet og l\u00f8sninger herp\u00e5.<\/p><\/blockquote><p>Driver du f.eks. en SaaS-virksomhed, der \u00f8nsker at s\u00e6tte fokus p\u00e5 den nyeste trend indenfor digital markedsf\u00f8ring, skal du s\u00e6tte dig ind i, hvilke problemer med digital markedsf\u00f8ring din m\u00e5lgruppe st\u00e5r over for. Og ikke mindst, hvor bevidste m\u00e5lgruppen er omkring deres problem.<\/p><p>Det vigtigste er at skabe en masse v\u00e6rdi for din m\u00e5lgruppe. Ikke at s\u00e6lge. Det er f\u00f8rst relevant senere i din salgs- og marketingproces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d444a elementor-widget elementor-widget-heading\" data-id=\"10d444a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Hvilket format, vinkel og struktur skal din lead magnet have? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3c96a elementor-widget elementor-widget-text-editor\" data-id=\"4e3c96a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hvordan din lead magnet skal tage sig ud h\u00e6nger som n\u00e6vnt sammen med m\u00e5let med din lead magnet, og hvem din m\u00e5lgruppe er. Hvem pr\u00f8ver du at skabe v\u00e6rdi for, og hvilket konkret problem fors\u00f8ger du at l\u00f8se?<\/p><blockquote><p>Et tip er at g\u00f8re din lead magnet nem at bruge for dine leads.<\/p><\/blockquote><p>At fastl\u00e6gge format kr\u00e6ver, at du ved, hvorn\u00e5r noget fungerer godt og knap s\u00e5 godt. Det handler ikke blot om, hvilket budskab du vil ud med. Det handler ogs\u00e5 om, hvor i kunderejsen din m\u00e5lgruppe befinder sig.<\/p><p>F.eks. er det et st\u00f8rre commitment at melde sig til et live webinar end at modtage en video, som man kan se, n\u00e5r det passer en.<\/p><p>Det kan du blive meget klogere p\u00e5 nedenfor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c06f5 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"07c06f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Lag_1\" 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d=\"M1069.6,206.8h8.2l2.8,4.8h4.6l-3.1-5.3c0.9-0.4,1.6-1,2.1-1.8c0.3-0.4,0.5-0.9,0.6-1.4 c0.1-0.5,0.2-1,0.2-1.5c0-0.9-0.2-1.7-0.6-2.5c-0.4-0.8-1-1.5-1.8-1.9c-0.6-0.3-1.2-0.5-1.9-0.7c-0.7-0.1-1.4-0.1-2.1-0.1h-13.2 v15.1h4V206.8z M1069.6,199.9h8.6c0.7,0,1.5,0,2.1,0.2c0.6,0.3,0.9,0.7,0.9,1.5c0,0.8-0.3,1.3-0.9,1.5c-0.6,0.2-1.4,0.2-2.1,0.2 h-8.6V199.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M1075.4,225.3c11.7,0,21.2-9.5,21.2-21.2c0-11.7-9.5-21.2-21.2-21.2c-11.7,0-21.2,9.5-21.2,21.2 C1054.2,215.8,1063.7,225.3,1075.4,225.3z M1075.4,186.8c9.5,0,17.3,7.8,17.3,17.3c0,9.5-7.8,17.3-17.3,17.3 c-9.5,0-17.3-7.8-17.3-17.3C1058.1,194.5,1065.9,186.8,1075.4,186.8z\"><\/path> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-020cd86 elementor-widget elementor-widget-heading\" data-id=\"020cd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00e6lg den rette lead magnet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fbdbb elementor-widget elementor-widget-text-editor\" data-id=\"83fbdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En lead magnet kan have et utal af forskellige formater.<\/p><p>Derfor pr\u00e6senterer jeg en r\u00e6kke af de mest anvendte. Jeg vil komme omkring, hvad der performer bedst hvorn\u00e5r, og hvad du skal v\u00e6re opm\u00e6rksom p\u00e5, inden du s\u00e6tter marketing i sving. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e503894 elementor-widget elementor-widget-heading\" data-id=\"e503894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-bog \/ whitepaper som lead magnet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee932ae elementor-widget elementor-widget-text-editor\" data-id=\"ee932ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En e-bog er et dybdeg\u00e5ende skriv om et emne, der har en t\u00e6t relation til jeres virksomhed.<\/p><p>Hvor betegnelsen whitepaper typisk knytter sig til brancherapporter, dybdeg\u00e5ende guides eller rundsp\u00f8rger blandt eksperter inden for jeres niche, er betegnelsen e-bog anvendt i en bredere sammenh\u00e6ng.<\/p><p>En e-bog er genial, hvis du vil positionere dig som <em>thought leader<\/em> indenfor din niche. En fordel ved formatet er, at du kan demonstrere din viden med en h\u00f8j detaljegrad, hvilket styrker din trov\u00e6rdighed som ekspert.<\/p><p>En e-bog kan v\u00e6re god i starten af kunderejsen, da det ikke kr\u00e6ver et stort <em>commitment<\/em> at skrive sig op til en e-bog.<\/p><p>Det er desuden et effektivt format, hvis man har ansatte i sin virksomhed, der sidder inde med stor viden om emnet, men ikke \u00f8nsker &#8211; eller ikke er dygtige til &#8211; at optr\u00e6de p\u00e5 en video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-981350c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"981350c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e12e9a\" data-id=\"5e12e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb7a39 elementor-widget elementor-widget-heading\" data-id=\"6eb7a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Eksempel p\u00e5 en e-bog som lead magnet: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f67bf elementor-widget elementor-widget-text-editor\" data-id=\"b9f67bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lad og sige, du er en SaaS-virksomhed, der s\u00e6lger et v\u00e6rkt\u00f8j til HR-afdelingen, som unders\u00f8ger medarbejdertrivslen.<\/p><p>For at skabe v\u00e6rdi for de HR-ansvarlige udarbejder du en dybdeg\u00e5ende e-bog, der s\u00e6tter fokus p\u00e5 arbejdsmilj\u00f8 og medarbejdertrivsel. Du pr\u00e6senterer ikke dit konkrete software, men du giver derimod r\u00e5d p\u00e5 en konkret HR problemstilling, som m\u00e5lgruppen har.<\/p><p>E-bogen kan m\u00e5lgruppen f\u00e5 fingrene i ved at afgive deres e-mail. P\u00e5 den m\u00e5de leverer du b\u00e5de v\u00e6rdi til din m\u00e5lgruppe, du f\u00e5r nye leads, og du positionerer dig som ekspert p\u00e5 HR-omr\u00e5det.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906ef69 elementor-widget elementor-widget-image\" data-id=\"906ef69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/E-bog-whitepaper-som-lead-magnet-1.png\" class=\"attachment-full size-full wp-image-6718\" alt=\"\" srcset=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/E-bog-whitepaper-som-lead-magnet-1.png 500w, https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/E-bog-whitepaper-som-lead-magnet-1-300x120.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fef739a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fef739a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba097ce\" data-id=\"ba097ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995e77a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"995e77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1e2ff elementor-widget elementor-widget-heading\" data-id=\"1d1e2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blogindl\u00e6g som lead magnet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bfb8b elementor-widget elementor-widget-text-editor\" data-id=\"74bfb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et blogindl\u00e6g er et godt v\u00e6rkt\u00f8j, hvis du vil tiltr\u00e6kke personer, der befinder sig i starten af k\u00f8bsrejsen. Personer, der er i gang med at afs\u00f8ge markedet eller personer, der har et mindre kendskab til emnet.<\/p><p>Blogindl\u00e6gget kr\u00e6ver f\u00e6rre ressourcer end e-b\u00f8ger og whitepapers. Dermed ikke sagt at du ikke skal bruge tid og energi p\u00e5 et godt blogindl\u00e6g. Du kan sagtens lave et dybdeg\u00e5ende blogindl\u00e6g.<em> Pr\u00e6cis som det, du er i gang med at l\u00e6se nu.<\/em><\/p><p>Har du en blog best\u00e5ende af flere blogindl\u00e6g, kan en <em>content upgrade<\/em> v\u00e6re en effektiv m\u00e5de at skaffe nye leads p\u00e5. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8493a62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8493a62\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0553f87\" data-id=\"0553f87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baea227 elementor-widget elementor-widget-heading\" data-id=\"baea227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Eksempel p\u00e5 content upgrade til blogindl\u00e6g som lead magnet:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a436a elementor-widget elementor-widget-text-editor\" data-id=\"e9a436a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lad os sige, du s\u00e6lger ledelsescoaching til virksomheder.<\/p><p>For at hj\u00e6lpe dine l\u00e6sere til at blive gode ledere, har du en blog, hvor du j\u00e6vnligt deler ud af din viden. Du har identificeret at et af dine bedst performende blogindl\u00e6g handler om god ledelse i krisetider.<\/p><p>Som content upgrade tilbyder du dem derfor en udbygget liste med 10 anbefalinger til god ledelse i krisetider, som dine l\u00e6sere kan f\u00e5 fat i ved at afgive deres e-mail.<\/p><p>Ved at udnytte dit eksisterende indhold, som du allerede ved, dine l\u00e6sere er interesserede i, kan du f\u00e5 flere p\u00e5 din mailliste og derfra arbejde p\u00e5 at konvertere dine nye leads til kunder. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2091b92 elementor-widget elementor-widget-image\" data-id=\"2091b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"248\" height=\"180\" src=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/leadmagnet-content-upgrade.png\" class=\"attachment-full size-full wp-image-6706\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09a2a6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09a2a6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6d79c1\" data-id=\"e6d79c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d466fb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d466fb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6b10a\" data-id=\"4e6b10a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f3727d elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"9f3727d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dacc9b elementor-widget elementor-widget-heading\" data-id=\"0dacc9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Video som lead magnet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e0b8e elementor-widget elementor-widget-text-editor\" data-id=\"e3e0b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En video er et godt format til at skabe en t\u00e6ttere tilknytning til dig og din virksomhed. Ved selv at v\u00e6re tilstede i videoen kan du skabe en forbindelse til dine potentielle kunder, som du ikke kan p\u00e5 skrift.<\/p><p>En video er let ford\u00f8jelig og fungerer godt til modtageren, der ikke er interesseret i at k\u00e6mpe sig igennem teksttunge rapporter eller e-b\u00f8ger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718f8c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718f8c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-00ec695\" data-id=\"00ec695\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2929d6b elementor-widget elementor-widget-heading\" data-id=\"2929d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Eksempel p\u00e5 video som lead magnet:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655f209 elementor-widget elementor-widget-text-editor\" data-id=\"655f209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lad os forestille os, at du er et marketingbureau.<\/p><p>Du har erfaret, at din m\u00e5lgruppe finder det vanskeligt at lave skarpe opslag p\u00e5 LinkedIn, der f\u00e5r deres m\u00e5lgruppe til at stoppe deres hurtige scrollen og interagere.<\/p><p>Derfor laver du en kort video, hvori du lover dine tre bedste r\u00e5d til at lave et LinkedIn-opslag, der sparker r\u00f8v i bytte for en e-mail.<\/p><p>Videoen lover dermed et gratis lynkursus, der kan implementeres med det samme og skabe v\u00e6rdi i din m\u00e5lgruppes arbejde &#8211; hvilket for dig er en effektiv m\u00e5de at samle nye leads p\u00e5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f05d744\" data-id=\"f05d744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a33fce elementor-widget elementor-widget-image\" data-id=\"0a33fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"963\" src=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/Leadmagnet-video.png\" class=\"attachment-large size-large wp-image-6710\" alt=\"\" srcset=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/Leadmagnet-video.png 700w, https:\/\/leadmotor.dk\/wp-content\/uploads\/2022\/11\/Leadmagnet-video-218x300.png 218w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c55a96 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"0c55a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d863be4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d863be4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad1b57f\" data-id=\"ad1b57f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb8873 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"efb8873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f6fa8 elementor-widget elementor-widget-heading\" data-id=\"04f6fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Webinar som lead magnet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31514fb elementor-widget elementor-widget-text-editor\" data-id=\"31514fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Webinar er, p\u00e5 samme m\u00e5de som en video, en god m\u00e5de at etablere en t\u00e6ttere tilknytning til dine leads. Et webinar er typisk l\u00e6ngere end en video.<\/p><p>Det betyder ogs\u00e5, at formatet egner sig godt til at demonstrere din viden p\u00e5 en mere dybdeg\u00e5ende m\u00e5de.<\/p><p>Der er forskel p\u00e5 et live webinar, et optaget webinar og en optagelse af et webinar. Et live webinar kr\u00e6ver mest af dine leads, da det foreg\u00e5r p\u00e5 et bestemt tidspunkt. Derfor egner det sig bedst til personer, der er langt i kunderejsen.<\/p><p>En klar fordel ved et live webinar er dog, at du kan interagere med din m\u00e5lgruppe og svare p\u00e5 de deltagendes sp\u00f8rgsm\u00e5l, som kan v\u00e6re v\u00e6rdifulde for alle, der deltager i webinaret.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9716890 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9716890\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3af0db\" data-id=\"c3af0db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d3040d elementor-widget elementor-widget-heading\" data-id=\"3d3040d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Eksempel p\u00e5 webinar som lead magnet:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c03b9c elementor-widget elementor-widget-text-editor\" data-id=\"1c03b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lad os sige, du opk\u00f8ber og s\u00e6lger brugte landbrugsmaskiner.<\/p><p>For at n\u00e5 din m\u00e5lgruppe &#8211; landmanden, der t\u00e6nker i cirkul\u00e6r \u00f8konomi &#8211; laver du et live webinar, hvor du pr\u00e6senterer dine bedste r\u00e5d til vedligeholdelse af landbrugsmaskiner, som sikre landm\u00e6ndene fortsat h\u00f8j driftsikkerhed og l\u00e6ngere levetid p\u00e5 maskinerne.<\/p><p>Samtidig vil du bruge webinaret til at svare p\u00e5 sp\u00f8rgsm\u00e5l fra deltagerne.<\/p><p>Da landm\u00e6ndene allerede at har et stort kendskab til din niche, vil et webinar fungere godt, da formatet l\u00e6gger op til v\u00e6rdifuld sparring mellem dig og din m\u00e5lgruppe samtidig med, at du positionerer dig som eksperten og f\u00e5r flere leads i dit CRM-system. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29d37 elementor-widget elementor-widget-image\" data-id=\"5b29d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/elementor\/thumbs\/leadmagnet-webinar-pxsrz0f8ix8erf9men03f1h4qqknfw2m7za89u1at6.png\" title=\"leadmagnet-webinar\" alt=\"leadmagnet-webinar\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f357c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f357c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d309c12\" data-id=\"d309c12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e59849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e59849\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71ff31d\" data-id=\"71ff31d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9714913 elementor-widget elementor-widget-heading\" data-id=\"9714913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Give Away som lead magnet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ecb90 elementor-widget elementor-widget-text-editor\" data-id=\"60ecb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med \u201cgive away\u201d henviser jeg til alle digitale genstande, du kan give v\u00e6k.<\/p><p>Det kan v\u00e6re alt fra skabeloner, KPI-beregnere, hydraulik-symboler til tjeklister.<\/p><p>Give aways er gode til at skabe v\u00e6rdi for din m\u00e5lgruppe nu og her, da de er lavet til at kunne integreres direkte i en hverdagskontekst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69b79eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69b79eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f8fdafe\" data-id=\"f8fdafe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c57dc4a elementor-widget elementor-widget-heading\" data-id=\"c57dc4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Eksempel p\u00e5 give away som lead magnet: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6814608 elementor-widget elementor-widget-text-editor\" data-id=\"6814608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lad os forestille os, at du er leverand\u00f8r af it-sikkerhedsl\u00f8sninger til virksomheder.<\/p><p>Du har identificeret en r\u00e6kke identiske sp\u00f8rgsm\u00e5l om generelle it-sikkerhedstiltag fra dine kunder. I arbejdet med din leadgenerering laver du en tjekliste over grundl\u00e6ggende tiltag til at sikre den optimale it-sikkerhed i virksomheden.<\/p><p>Ved afgivelse af en mail og f\u00e5 klik senere f\u00e5r dine leads tjeklisten, som kan downloades ned og anvendes med det samme. P\u00e5 den m\u00e5de er du allerede i gang med at skabe v\u00e6rdi i dine leads hverdag. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-172c379\" data-id=\"172c379\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f41035 elementor-widget elementor-widget-image\" data-id=\"1f41035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadmotor.dk\/wp-content\/uploads\/elementor\/thumbs\/lead-magnet-give-away-pxssod4i94jwc315bofhdnnj84qcd23pqb717agwg8.png\" title=\"lead-magnet-give-away\" alt=\"lead-magnet-give-away\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebc79bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebc79bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6efecd\" data-id=\"c6efecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c1e17 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"70c1e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Lag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 1107 730\" xml:space=\"preserve\"> <g> <path fill=\"#F2C46D\" d=\"M373.2,67.7l-308,301.6l49.1,61.3l317.1-310.5L373.2,67.7z M92.9,371L373.8,95.9l27.6,24.8L116.1,400 L92.9,371z\"><\/path> <path fill=\"#F2C46D\" d=\"M304.7,6L7.3,297.2l49.1,61.3L362.9,58.4L304.7,6z M35,298.9L305.3,34.2l27.6,24.8L58.3,327.9L35,298.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M799.7,6.3l-58.2,52.4l306.1,299.7l49.1-61.3L799.7,6.3z M1045.7,327.9L771.5,59.4l27.6-24.8L1069,298.8 L1045.7,327.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M673,120.4l316.7,310.1l49.1-61.3L731.2,68L673,120.4z M987.8,400L703,121.1l27.6-24.8l280.5,274.7 L987.8,400z\"><\/path> <path fill=\"#F2C46D\" d=\"M621.6,443.9l-13.1,9.6l12.8,8.1c15.3,9.6,36.8,34.4,37,34.7l9.9,11.5l7-13.5 c27.7-53.5,70.1-97.8,122.5-127.9l11.8-6.8l-61.6-60.4l-6.2,12.9C715.2,366.7,673.7,412.3,621.6,443.9z M753.7,333.6l22.2,21.8 c-46.4,29.2-84.8,69.1-112,116.5c-5.3-5.6-12.2-12.4-19.2-18.4C690.5,423,727.8,382,753.7,333.6z\"><\/path> <path fill=\"#F2C46D\" d=\"M482.6,461.4l14.1-8.9l-14.2-8.6c-52.1-31.6-93.7-77.2-120.1-131.9l-6.2-12.9l-61.6,60.4l11.8,6.8 c52.5,30.1,94.8,74.4,122.5,127.9l7.6,14.8l9.8-13.4C456.3,481.8,468.5,470.3,482.6,461.4z M439.6,471.1 c-27.2-47.1-65.4-86.7-111.5-115.7l22.2-21.8c25.8,48.1,62.9,89,108.4,119.5C451.9,458.5,445.5,464.5,439.6,471.1z\"><\/path> <path fill=\"#F2C46D\" d=\"M601.7,184.7l93.2,91.2c-27,63.4-78.7,113.4-142.8,138.3c-64.1-24.9-115.7-74.9-142.8-138.3l93.5-91.5 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c8.4,43.3,46.6,75.1,90.8,75.6c0.3,0,0.7,0,1,0c51.1,0,92.9-41.3,93.4-92.5C645.9,530.4,617.7,493.1,576.8,481.9z M552,644.8 c-0.3,0-0.5,0-0.8,0h0c-34.4-0.3-64.2-25.1-70.8-58.8l-0.2-1.3c-0.2-1-0.3-1.9-0.5-2.9c-0.5-3.3-0.7-6.8-0.7-10.5 c0.4-39.9,33.1-72.2,72.9-72.2c0.2,0,0.5,0,0.7,0c4.6,0.1,9.2,0.5,13.6,1.4c1.2,0.2,2.4,0.5,3.6,0.8l1.1,0.3 c32.1,8.6,54.3,37.8,53.9,71.1C624.4,612.6,591.8,644.8,552,644.8z\"><\/path> <path fill=\"#F2C46D\" d=\"M1069.6,206.8h8.2l2.8,4.8h4.6l-3.1-5.3c0.9-0.4,1.6-1,2.1-1.8c0.3-0.4,0.5-0.9,0.6-1.4 c0.1-0.5,0.2-1,0.2-1.5c0-0.9-0.2-1.7-0.6-2.5c-0.4-0.8-1-1.5-1.8-1.9c-0.6-0.3-1.2-0.5-1.9-0.7c-0.7-0.1-1.4-0.1-2.1-0.1h-13.2 v15.1h4V206.8z M1069.6,199.9h8.6c0.7,0,1.5,0,2.1,0.2c0.6,0.3,0.9,0.7,0.9,1.5c0,0.8-0.3,1.3-0.9,1.5c-0.6,0.2-1.4,0.2-2.1,0.2 h-8.6V199.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M1075.4,225.3c11.7,0,21.2-9.5,21.2-21.2c0-11.7-9.5-21.2-21.2-21.2c-11.7,0-21.2,9.5-21.2,21.2 C1054.2,215.8,1063.7,225.3,1075.4,225.3z M1075.4,186.8c9.5,0,17.3,7.8,17.3,17.3c0,9.5-7.8,17.3-17.3,17.3 c-9.5,0-17.3-7.8-17.3-17.3C1058.1,194.5,1065.9,186.8,1075.4,186.8z\"><\/path> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4694b8 elementor-widget elementor-widget-heading\" data-id=\"a4694b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c5bner dine leads ikke din lead magnet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcfd7b elementor-widget elementor-widget-text-editor\" data-id=\"2dcfd7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du tidligere oplevet, at du har brugt lang tid p\u00e5 at udarbejde, hvad du troede var den perfekte lead magnet. Men n\u00e5r det kommer til stykket, f\u00e5r dine leads aldrig downloadet eller \u00e5bnet din lead magnet?<\/p><p>I det tilf\u00e6lde er det vigtigt at lave et <em>discovery call<\/em>, hvor dine s\u00e6lgere sp\u00f8rger ind til den problemstilling, din lead magnet l\u00e6gger op til. P\u00e5 den m\u00e5de kan du blive klogere p\u00e5 det problem, din m\u00e5lgruppe st\u00e5r over for, samt den viden din m\u00e5lgruppe har omkring deres problem &#8211; og l\u00f8sningerne p\u00e5 det.<\/p><p><em>Discovery calls<\/em> kan v\u00e6re en stor hj\u00e6lp til at spore dig ind p\u00e5, hvordan du skaber v\u00e6rdi for m\u00e5lgruppen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5676f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5676f8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7d68f2\" data-id=\"e7d68f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e9d925 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9e9d925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Lag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 1107 730\" xml:space=\"preserve\"> <g> <path fill=\"#F2C46D\" d=\"M373.2,67.7l-308,301.6l49.1,61.3l317.1-310.5L373.2,67.7z M92.9,371L373.8,95.9l27.6,24.8L116.1,400 L92.9,371z\"><\/path> 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M1069.6,199.9h8.6c0.7,0,1.5,0,2.1,0.2c0.6,0.3,0.9,0.7,0.9,1.5c0,0.8-0.3,1.3-0.9,1.5c-0.6,0.2-1.4,0.2-2.1,0.2 h-8.6V199.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M1075.4,225.3c11.7,0,21.2-9.5,21.2-21.2c0-11.7-9.5-21.2-21.2-21.2c-11.7,0-21.2,9.5-21.2,21.2 C1054.2,215.8,1063.7,225.3,1075.4,225.3z M1075.4,186.8c9.5,0,17.3,7.8,17.3,17.3c0,9.5-7.8,17.3-17.3,17.3 c-9.5,0-17.3-7.8-17.3-17.3C1058.1,194.5,1065.9,186.8,1075.4,186.8z\"><\/path> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea0116 elementor-widget elementor-widget-heading\" data-id=\"cea0116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Giv, giv, giv!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f123e elementor-widget elementor-widget-text-editor\" data-id=\"a6f123e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Her p\u00e5 falderebet vil jeg give dig en god tommelfingerregel, inden du sender din lead magnet ud i verden.<\/p><p>Sp\u00f8rg dig selv: <em>F\u00e5r jeg ondt i maven ved tanken om, at mine konkurrenter kan se min lead magnet?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e029fe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e029fe7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fb7c51\" data-id=\"4fb7c51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-262f187 elementor-alert-success elementor-widget elementor-widget-alert\" data-id=\"262f187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Ja?<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Perfekt.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf18909\" data-id=\"bf18909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b4810 elementor-alert-danger elementor-widget elementor-widget-alert\" data-id=\"04b4810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Nej?<\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\"> Den er ikke god nok.<\/span>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5bc72a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5bc72a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7c36d3\" data-id=\"e7c36d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e889bcd elementor-widget elementor-widget-text-editor\" data-id=\"e889bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sagt med andre ord, din lead magnet skal pr\u00e6sentere DIN dyrebare viden. Viden, der ikke kan findes alle steder p\u00e5 nettet. Det er d\u00e9t, der g\u00f8r din lead magnet ekstra v\u00e6rdifuld for din m\u00e5lgruppe.<\/p><p>Jeg h\u00e5ber, du fik noget ud af at l\u00e6se mit blogindl\u00e6g. Forh\u00e5bentlig har det bragt dig t\u00e6ttere p\u00e5 en effektiv B2B-leadgenerering.<\/p><p>Har du brug for en hj\u00e6lpende h\u00e5nd til at komme godt i gang med din B2B-leadgenerering, er du velkommen til at booke et uforpligtende strategim\u00f8de med mig. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>B2B-leadgenerering er en disciplin, du m\u00e5 mestre, hvis du vil skaffe flere kunder i biksen.\u00a0 Leadgenerering er den proces, hvor du indsamler oplysninger omkring et lead &#8211; en potentiel kunde. Da k\u00f8bsprocessen er lang hos B2B-virksomheder, er en vigtig del af leadgenereringen at pleje dine leads, indtil de beslutter sig for at k\u00f8be dit produkt [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,46],"tags":[],"class_list":["post-6652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadgenerering","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead magnet: Hvad er det? Guide til din B2B-leadgenerering<\/title>\n<meta name=\"description\" content=\"Vil du s\u00e6tte turbo p\u00e5 din B2B-leadgenerering? S\u00e5 kr\u00e6ver det en god lead magnet! 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