{"id":7267,"date":"2023-05-16T13:03:04","date_gmt":"2023-05-16T11:03:04","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=7267"},"modified":"2023-05-19T13:41:52","modified_gmt":"2023-05-19T11:41:52","slug":"fordele-og-ulemper-ved-4-populaere-crm-systemer-se-her","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/fordele-og-ulemper-ved-4-populaere-crm-systemer-se-her\/","title":{"rendered":"Hvilket CRM-system skal du v\u00e6lge?"},"content":{"rendered":"
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Det kan v\u00e6re lidt af en jungle at finde rundt i de mange tilg\u00e6ngelige CRM-systemer.<\/p>

Er du ogs\u00e5 i tvivl om, hvilket system der er det optimale for jer? S\u00e5 b\u00f8r du l\u00e6se med herunder, n\u00e5r vi gennemg\u00e5r fordele og ulemper ved en r\u00e6kke CRM-platforme.<\/p>

For overblikkets skyld har vi valgt 4 af de mest popul\u00e6re systemer i en dansk kontekst. Jeg h\u00e5ber, det kan hj\u00e6lpe dig til at tr\u00e6ffe det rette valg for jer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hvad er CRM? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CRM er en forkortelse for Customer Relationship Management<\/strong>, der henviser til en aktiv h\u00e5ndtering af kunderelationer.<\/p><\/blockquote>

Et CRM-system er i forl\u00e6ngelse heraf det v\u00e6rkt\u00f8j, du anvender til at samle al information om potentielle og eksisterende kunder. Systemet giver dig mulighed for at pleje og styrke kunderelationer.<\/p>

I praksis hj\u00e6lper det dine marketingfolk med at time den strategiske kommunikation og dine s\u00e6lgere med at identificere, hvorn\u00e5r det er bedst at ringe en kunde op.<\/p>

Det er vigtigt for B2B-virksomheder at opbygge en tillidsfuld relation til potentielle kunder, og her kan et velfungerende CRM-system v\u00e6re med til at \u00f8ge dine chancer for at f\u00e5 et salg i hus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2026 S\u00e5 skal jeg fokusere p\u00e5 lead gen eller demand gen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der findes ikke et CRM-system, der passer til alle.<\/p>

For at g\u00f8re det mere overskueligt for dig at finde et v\u00e6rkt\u00f8j, der passer til jeres behov og skaber v\u00e6rdi i det daglige virke, gennemg\u00e5r vi 4 af de mest anvendte CRM-systemer i Danmark. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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HubSpot<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hubspot tilbyder forskellige l\u00f8sninger, alt afh\u00e6ngigt af dit behov, som bl.a. f\u00e5s i pakker, best\u00e5ende af en lang r\u00e6kke softwares. <\/p>

En af de mest popul\u00e6re er deres HubSpot CRM Free, som de lancerede i 2014.
Som navnet antyder, er CRM-systemet gratis, hvilket er en fordel, hvis du er ny til at arbejde med CRM og gerne vil hurtigt i gang.<\/p>\n

HubSpot CRM Free er en brugervenlig platform, der er b\u00e5de let og intuitiv at bruge. Derudover kan det nemt integreres med jeres eksisterende arbejdsgange i f.eks. Gmail, Google Workspace eller Microsoft Office.<\/p>\n

Det er et ideelt v\u00e6rkt\u00f8j til sm\u00e5 og mellemstore virksomheder, der leder efter en praktisk og overskuelig platform til h\u00e5ndtering af kunderelationer.<\/p>\n

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Med andre ord fungerer HubSpot CRM Free bedst til virksomheder, der har mindre kundebaser, som ikke kr\u00e6ver avanceret tilpasning eller komplekse analyser.<\/p>\n<\/blockquote>\n

Det er dog muligt at tilk\u00f8be funktioner, der kan underst\u00f8tte en h\u00f8jere tilpasning.<\/p>\n

Hubspot er desuden markedsledende indenfor marketing automation, som kan tilk\u00f8bes med de funktioner, du m\u00e5tte have behov for.<\/p>\n

\u00d8nsker du at opgradere fra gratisversionen, kan du f\u00e5 en starterpakke fra \u20ac41.40 om m\u00e5neden. Den professionelle pakke med flere features og bedre mulighed for tilpasning begynder fra \u20ac1,474.31 om m\u00e5neden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ActiveCampaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ActiveCampaign er nok det system, som vi bruger oftest i samarbejdet med vores kunder.\u00a0<\/p>

Men som bekendt er der ikke \u00e9t system, der passer til alle virksomheder. Leder man alligevel efter et godt allround CRM-system, vil ActiveCampaign v\u00e6re et godt bud for b\u00e5de sm\u00e5, mellemstore og store virksomheder.<\/p>

CRM-platformen er yderst brugervenlig, og systemets features til B2B-virksomheder er godt prissat sammenlignet med lignende CRM-systemer.<\/p>

ActiveCampaign tilbyder en af de bedste marketing automation-softwares<\/strong> og er en st\u00e6rk konkurrent til HubSpots marketing automation.<\/p><\/blockquote>

ActiveCampaign tilbyder blot en mere konkurrencedygtige pris.<\/p>

Den mindste pakke med blandt andet sales automation, lead scoring, pipeline management og rapportering starter p\u00e5 en pris p\u00e5 $19.<\/p>

Herefter kan du udvide til pakkerne \u201cProfessional\u201d til $49 og \u201cEnterprise\u201d, hvor du betaler for de features, du selv sammens\u00e6tter i en skr\u00e6ddersyet platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pipedrive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pipedrive CRM-system er hovedsageligt rettet mod salgsteams<\/strong>.<\/p>

Systemet bruger kunstig intelligens til at automatisere opgaver og administrere leads og kunder. Den tilbyder desuden salgsindsigter og rapporter.<\/p>

CRM-systemet har endvidere et indbygget bibliotek af skabeloner (Workflow Automation), der underst\u00f8tter arbejdsprocesserne i dit salgsteam og hj\u00e6lper med at spare tid.<\/p>

Pipedrive giver dig blandt andet adgang til en salgsmentor, som kommer med m\u00e5lrettede anbefalinger til dine automatiseringer og pr\u00e6stationer samt meddelelser og rapporter.<\/p>

Med den st\u00f8rste pakke \u201cEntreprise\u201d til \u20ac99 om m\u00e5neden kan du frit g\u00f8re brug af feauteres, der underst\u00f8tter teamets arbejdsgange og behov. De har ogs\u00e5 pakker til sm\u00e5 og mellemstore virksomheder, der starter fra \u20ac14.90 om m\u00e5neden. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Microsoft Dynamics <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e5r du bruger Microsoft Dynamics CRM-platform, f\u00e5r du et velkendt system, der ligner Microsofts \u00f8vrige produkter.<\/p>

Bruger I f.eks. SharePoint i virksomheden, er det oplagt at overveje Dynamics CRM. Omvendt kan virksomheder, som ikke er Microsoft Wall-to-Wall opleve kompatibilitetsproblemer.<\/p>

Fordelen ved Dynamics CRM-system er, at du f\u00e5r en pay-per-use-licens.<\/strong><\/p>

Du betaler dermed for at bruge<\/em> produktet snarere end for produktet. Du kan b\u00e5de licensere en enhed eller en bruger, s\u00e5vel som kombinere de to muligheder. P\u00e5 den m\u00e5de bruger du kun penge p\u00e5 det, du har behov for.<\/p>

Microsoft tilbyder endvidere Dynamics 365, der er en service, som g\u00f8r det muligt for dig hurtigt at tilpasse din platform med fem skabeloner: kundeportal, kundebetjningsportal, medarbejderportal, partnerportal eller communityportal.<\/p>

Dynamics CRM egner sig knap s\u00e5 godt til nybegynderen, der ikke allerede har definerede salgsprocesser, da systemet bedst underst\u00f8tter eksisterende processer ved at tilbyde data til optimering.<\/p>

Dynamics CRM-platform starter fra 409,10 kr. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sammenligning af priser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Her kan du se en sammenligning af, hvad det koster i m\u00e5neden at have de forskellige platforme. Priserne er omregnet til danske kroner.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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HubSpot<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ActiveCampaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pipedrive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Microsoft Dynamics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00e5 hj\u00e6lp til at komme i gang<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hos LeadMotor kan vi hj\u00e6lpe dig med at komme i gang med en systematisk salgs- og marketingproces. I samarbejde med dig optimerer og automatiserer vi h\u00e5ndteringen af dine kunderelationer og fylder din kalender med salgsm\u00f8der.<\/p>

Er du nysgerrig p\u00e5, hvordan vi har hjulpet andre B2B-virksomheder, kan du l\u00e6se med her<\/a>.<\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Det kan v\u00e6re lidt af en jungle at finde rundt i de mange tilg\u00e6ngelige CRM-systemer. Er du ogs\u00e5 i tvivl om, hvilket system der er det optimale for jer? S\u00e5 b\u00f8r du l\u00e6se med herunder, n\u00e5r vi gennemg\u00e5r fordele og ulemper ved en r\u00e6kke CRM-platforme. For overblikkets skyld har vi valgt 4 af de mest […]<\/p>\n","protected":false},"author":6,"featured_media":7278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-7267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"acf":[],"yoast_head":"\nFordele og ulemper ved 4 popul\u00e6re CRM-systemer - se her<\/title>\n<meta name=\"description\" content=\"Ved du, hvilket CRM-system der passer bedst til jeres behov? L\u00e6s med, n\u00e5r vi gennemg\u00e5r de mest popul\u00e6re platforme blandt danske virksomheder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmotor.dk\/en\/fordele-og-ulemper-ved-4-populaere-crm-systemer-se-her\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fordele og ulemper ved 4 popul\u00e6re CRM-systemer - se her\" \/>\n<meta property=\"og:description\" content=\"Ved du, hvilket CRM-system der passer bedst til jeres behov? 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