{"id":7303,"date":"2023-05-19T14:54:14","date_gmt":"2023-05-19T12:54:14","guid":{"rendered":"https:\/\/leadmotor.dk\/?p=7303"},"modified":"2023-05-19T15:00:51","modified_gmt":"2023-05-19T13:00:51","slug":"derfor-skal-du-bruge-marketing-automation","status":"publish","type":"post","link":"https:\/\/leadmotor.dk\/en\/derfor-skal-du-bruge-marketing-automation\/","title":{"rendered":"Derfor skal du bruge marketing automation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7303\" class=\"elementor elementor-7303\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e79448 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e79448\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f48f1f\" data-id=\"2f48f1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5db5f1 elementor-widget elementor-widget-text-editor\" data-id=\"e5db5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effektfuld marketing handler om at ramme potentielle kunder med det rigtige content p\u00e5 det rigtige tidspunkt.<\/p><p>Simpelt, ikke?<\/p><p>Okay, jeg forst\u00e5r godt, hvis du f\u00e5r svedperler p\u00e5 panden ved tanken om, at dig og dine kolleger i marketing skal servicere hundredvis af potentielle kunder med v\u00e6rdifuldt og personaliseret indhold med den perfekte timing &#8211; om og om igen.<\/p><p>Derfor vil jeg foresl\u00e5 dig at l\u00e6se videre her, n\u00e5r jeg gennemg\u00e5r, hvordan I kan effektivisere jeres arbejde, lette arbejdsbyrden og <strong>forbedre jeres indsats med marketing automation<\/strong>.<\/p><p>Jeg lover dig, det er godt givet ud. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8ec07 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0f8ec07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Lag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 1107 730\" 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d=\"M1069.6,206.8h8.2l2.8,4.8h4.6l-3.1-5.3c0.9-0.4,1.6-1,2.1-1.8c0.3-0.4,0.5-0.9,0.6-1.4 c0.1-0.5,0.2-1,0.2-1.5c0-0.9-0.2-1.7-0.6-2.5c-0.4-0.8-1-1.5-1.8-1.9c-0.6-0.3-1.2-0.5-1.9-0.7c-0.7-0.1-1.4-0.1-2.1-0.1h-13.2 v15.1h4V206.8z M1069.6,199.9h8.6c0.7,0,1.5,0,2.1,0.2c0.6,0.3,0.9,0.7,0.9,1.5c0,0.8-0.3,1.3-0.9,1.5c-0.6,0.2-1.4,0.2-2.1,0.2 h-8.6V199.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M1075.4,225.3c11.7,0,21.2-9.5,21.2-21.2c0-11.7-9.5-21.2-21.2-21.2c-11.7,0-21.2,9.5-21.2,21.2 C1054.2,215.8,1063.7,225.3,1075.4,225.3z M1075.4,186.8c9.5,0,17.3,7.8,17.3,17.3c0,9.5-7.8,17.3-17.3,17.3 c-9.5,0-17.3-7.8-17.3-17.3C1058.1,194.5,1065.9,186.8,1075.4,186.8z\"><\/path> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f21cf49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f21cf49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6d1f7f\" data-id=\"f6d1f7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd24e00 elementor-widget elementor-widget-heading\" data-id=\"fd24e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvad er marketing automation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b880e97 elementor-widget elementor-widget-text-editor\" data-id=\"b880e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation handler om at automatisere en r\u00e6kke marketingaktiviteter. Handlinger, der ellers ville blive udf\u00f8rt manuelt.<\/p><p>Marketing automation kan bruges til at effektivisere og systematisere h\u00e5ndteringen af hele kunderejsen &#8211; fra indledende interesse til k\u00f8b.<\/p><p>Via et digital v\u00e6rkt\u00f8j f\u00e5r du data, der giver dig mulighed for at analysere potentielle kunders interesser og digitale adf\u00e6rd, s\u00e5 du kan fodre dem med indhold, der underst\u00f8tter deres placering i kunderejsen.<\/p><p>Fordelen er, at du kan give dem personaliseret indhold gennem kunderejsen uden at foretage det h\u00e5rde rugbr\u00f8dsarbejde.<\/p><p>Din interaktion med det enkelte lead kan afh\u00e6nge af, hvilket materiale leadet downloader, hvilke e-mails vedkommende \u00e5bner eller interagerer med, og hvad der kigges efter p\u00e5 din hjemmeside.<\/p><blockquote><p><strong><span style=\"font-size: 14pt;\">VIGTIGT!<\/span><\/strong> Marketing automation er ikke starten p\u00e5 teknologiens uhyggelige overtagelse af dine medarbejdere.<\/p><p>Marketing automation er snarere et v\u00e6rdifuldt v\u00e6rkt\u00f8j til at kvalificere og effektivisere deres arbejde.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e9f08c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e9f08c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ca080a\" data-id=\"1ca080a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6190340 elementor-widget elementor-widget-heading\" data-id=\"6190340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvorfor skal jeg bruge marketing automation som B2B?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef30a13 elementor-widget elementor-widget-text-editor\" data-id=\"ef30a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jeg forst\u00e5r godt, du sp\u00f8rger.<\/p><p>Der er nemlig ingen grund til at investere i marketingaktiviteter med bind for \u00f8jnene. Derfor vil jeg fors\u00f8ge at kl\u00e6de dig godt p\u00e5 til at tr\u00e6ffe den rette beslutning for dig.<\/p><p>Marketing automation er i udgangspunktet relevant for b\u00e5de B2B- og B2C-virksomheder. Det afh\u00e6nger dog af k\u00f8bsrejsen. Jo mere kompleks k\u00f8bsrejsen er, desto mere relevant er marketing automation.<\/p><p>Driver du en B2B-virksomhed (som ofte betyder en lang kunderejse), er det dermed yderst relevant at spidse \u00f8re, n\u00e5r snakken falder p\u00e5 marketing automation.<\/p><p>En lang\/kompliceret k\u00f8bsrejse er, n\u00e5r der er langt fra indledende interesse til k\u00f8b. Det skyldes typisk, at du s\u00e6lger et produkt eller en service, der er komplekst eller dyrt, hvorfor det kr\u00e6ver, at potentielle kunder f\u00e5r viden og opbygger tillid til dig, f\u00f8r de investerer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0c649f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0c649f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90ef662\" data-id=\"90ef662\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0a9f74 elementor-widget elementor-widget-text-editor\" data-id=\"c0a9f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For B2B-virksomheder kan marketing automation v\u00e6re med til at:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf55113 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cf55113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leadmotor.dk\/en\/demand-generation-derfor-er-det-essentielt-for-at-faa-succes-som-b2b-virksomhed\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">systematisere og effektivisere h\u00e5ndtering af leads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leadmotor.dk\/en\/demand-generation-derfor-er-det-essentielt-for-at-faa-succes-som-b2b-virksomhed\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sikre at relevante leads modnes.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leadmotor.dk\/en\/demand-generation-derfor-er-det-essentielt-for-at-faa-succes-som-b2b-virksomhed\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">spare tid og ressourcer p\u00e5 personaliseret kommunikation, da potentielle kunder automatisk fodres med nyt indhold, n\u00e5r de rykker et trin videre i k\u00f8bsrejsen.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2a34f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2a34f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7b808a\" data-id=\"b7b808a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d152ba0 elementor-widget elementor-widget-spacer\" data-id=\"d152ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6f2f6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"dc6f2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Lag_1\" x=\"0px\" y=\"0px\" viewbox=\"0 0 1107 730\" xml:space=\"preserve\"> <g> <path fill=\"#F2C46D\" d=\"M373.2,67.7l-308,301.6l49.1,61.3l317.1-310.5L373.2,67.7z M92.9,371L373.8,95.9l27.6,24.8L116.1,400 L92.9,371z\"><\/path> <path fill=\"#F2C46D\" d=\"M304.7,6L7.3,297.2l49.1,61.3L362.9,58.4L304.7,6z M35,298.9L305.3,34.2l27.6,24.8L58.3,327.9L35,298.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M799.7,6.3l-58.2,52.4l306.1,299.7l49.1-61.3L799.7,6.3z M1045.7,327.9L771.5,59.4l27.6-24.8L1069,298.8 L1045.7,327.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M673,120.4l316.7,310.1l49.1-61.3L731.2,68L673,120.4z M987.8,400L703,121.1l27.6-24.8l280.5,274.7 L987.8,400z\"><\/path> <path fill=\"#F2C46D\" d=\"M621.6,443.9l-13.1,9.6l12.8,8.1c15.3,9.6,36.8,34.4,37,34.7l9.9,11.5l7-13.5 c27.7-53.5,70.1-97.8,122.5-127.9l11.8-6.8l-61.6-60.4l-6.2,12.9C715.2,366.7,673.7,412.3,621.6,443.9z M753.7,333.6l22.2,21.8 c-46.4,29.2-84.8,69.1-112,116.5c-5.3-5.6-12.2-12.4-19.2-18.4C690.5,423,727.8,382,753.7,333.6z\"><\/path> <path fill=\"#F2C46D\" d=\"M482.6,461.4l14.1-8.9l-14.2-8.6c-52.1-31.6-93.7-77.2-120.1-131.9l-6.2-12.9l-61.6,60.4l11.8,6.8 c52.5,30.1,94.8,74.4,122.5,127.9l7.6,14.8l9.8-13.4C456.3,481.8,468.5,470.3,482.6,461.4z M439.6,471.1 c-27.2-47.1-65.4-86.7-111.5-115.7l22.2-21.8c25.8,48.1,62.9,89,108.4,119.5C451.9,458.5,445.5,464.5,439.6,471.1z\"><\/path> <path fill=\"#F2C46D\" 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c-0.3,0-0.6,0-0.9,0c-51.1,0-93,41.3-93.5,92.5c0,4.8,0.2,9.4,0.9,13.8c0.2,1.1,0.3,2.2,0.5,3.3c0,0.3,0.1,0.8,0.2,1.3l0.1,0.4 c8.4,43.3,46.6,75.1,90.8,75.6c0.3,0,0.7,0,1,0c51.1,0,92.9-41.3,93.4-92.5C645.9,530.4,617.7,493.1,576.8,481.9z M552,644.8 c-0.3,0-0.5,0-0.8,0h0c-34.4-0.3-64.2-25.1-70.8-58.8l-0.2-1.3c-0.2-1-0.3-1.9-0.5-2.9c-0.5-3.3-0.7-6.8-0.7-10.5 c0.4-39.9,33.1-72.2,72.9-72.2c0.2,0,0.5,0,0.7,0c4.6,0.1,9.2,0.5,13.6,1.4c1.2,0.2,2.4,0.5,3.6,0.8l1.1,0.3 c32.1,8.6,54.3,37.8,53.9,71.1C624.4,612.6,591.8,644.8,552,644.8z\"><\/path> <path fill=\"#F2C46D\" d=\"M1069.6,206.8h8.2l2.8,4.8h4.6l-3.1-5.3c0.9-0.4,1.6-1,2.1-1.8c0.3-0.4,0.5-0.9,0.6-1.4 c0.1-0.5,0.2-1,0.2-1.5c0-0.9-0.2-1.7-0.6-2.5c-0.4-0.8-1-1.5-1.8-1.9c-0.6-0.3-1.2-0.5-1.9-0.7c-0.7-0.1-1.4-0.1-2.1-0.1h-13.2 v15.1h4V206.8z M1069.6,199.9h8.6c0.7,0,1.5,0,2.1,0.2c0.6,0.3,0.9,0.7,0.9,1.5c0,0.8-0.3,1.3-0.9,1.5c-0.6,0.2-1.4,0.2-2.1,0.2 h-8.6V199.9z\"><\/path> <path fill=\"#F2C46D\" d=\"M1075.4,225.3c11.7,0,21.2-9.5,21.2-21.2c0-11.7-9.5-21.2-21.2-21.2c-11.7,0-21.2,9.5-21.2,21.2 C1054.2,215.8,1063.7,225.3,1075.4,225.3z M1075.4,186.8c9.5,0,17.3,7.8,17.3,17.3c0,9.5-7.8,17.3-17.3,17.3 c-9.5,0-17.3-7.8-17.3-17.3C1058.1,194.5,1065.9,186.8,1075.4,186.8z\"><\/path> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <g> <\/g> <\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06eff3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06eff3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335a024\" data-id=\"335a024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1183b2 elementor-widget elementor-widget-heading\" data-id=\"a1183b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00e5dan bruger du marketing automation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3cf83 elementor-widget elementor-widget-text-editor\" data-id=\"8e3cf83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e5 hvordan bruger du marketing automation?<\/p><p>Du kan bruge marketing automation p\u00e5 mange m\u00e5der. Herunder forklarer vi nogle af de hyppigste m\u00e5der, som g\u00f8r underv\u00e6rker for B2B-virksomheder. <br \/>Automatiserede e-mail flows<br \/>Automatiserede e-mails er hyppigt anvendt, n\u00e5r vi snakker marketing automation. Pointen er at holde kommunikationen i gang med dit lead, s\u00e5 du skaber en tillidsfuld relation, der kan f\u00f8re til et salg p\u00e5 sigt.<\/p><p>Lad os tage et eksempel p\u00e5 et automatiseret flow: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5e195b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5e195b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-18c1190\" data-id=\"18c1190\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad6e640 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ad6e640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd0aa1 elementor-widget elementor-widget-heading\" data-id=\"3dd0aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/leadgenerering-4-effektive-vaerktoejer-til-at-booste-dit-b2b-salg\/\">Call-to-action:<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fbe63e\" data-id=\"1fbe63e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8603b16 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"8603b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d2251 elementor-widget elementor-widget-text-editor\" data-id=\"91d2251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En bes\u00f8gende p\u00e5 din hjemmeside falder over <span style=\"color: #f2c46d;\"><a style=\"color: #f2c46d;\" href=\"https:\/\/leadmotor.dk\/en\/lav-en-lead-magnet-der-virker-faa-tips-og-tricks-her\/\">din nye e-bog<\/a><\/span>. Vedkommende klikker p\u00e5 din call-to-action (fx: <em>download e-bog her<\/em>) og afgiver sin mail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8911dea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8911dea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dab58d6\" data-id=\"dab58d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58fa7c1 elementor-widget elementor-widget-heading\" data-id=\"58fa7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/demand-generation-derfor-er-det-essentielt-for-at-faa-succes-som-b2b-virksomhed\/\">1. Step:<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-bd42167\" data-id=\"bd42167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64abc69 elementor-widget elementor-widget-text-editor\" data-id=\"64abc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dit system registrerer tilmeldingen og sender den f\u00f8rste automatiseret e-mail. Dette er en foreskrevet mail med et tak og et link til e-bogen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75006ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75006ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53c7f1d\" data-id=\"53c7f1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49108a8 elementor-widget elementor-widget-heading\" data-id=\"49108a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/leadgenerering-4-effektive-vaerktoejer-til-at-booste-dit-b2b-salg\/\">2. Step:<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ccaf73b\" data-id=\"ccaf73b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c05bc73 elementor-widget elementor-widget-text-editor\" data-id=\"c05bc73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dit system registrerer, at dit lead har downloadet e-bogen, og n\u00e6ste mail sendes. Denne mail indeholder en rapport, der underst\u00f8tter pointerne i din e-bog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e4432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e4432\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3cd60b8\" data-id=\"3cd60b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-830df39 elementor-widget elementor-widget-heading\" data-id=\"830df39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/leadgenerering-4-effektive-vaerktoejer-til-at-booste-dit-b2b-salg\/\">(2. Step:)<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-de194cc\" data-id=\"de194cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7817764 elementor-widget elementor-widget-text-editor\" data-id=\"7817764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dit system registrerer, at dit lead <strong>ikke<\/strong> har downloadet e-bogen to dage efter modtagelsen af 1. mail. Derfor sendes en p\u00e5mindelse med de tre vigtigste pointer fra e-bogen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5814c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5814c2c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2567507\" data-id=\"2567507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e732a elementor-widget elementor-widget-heading\" data-id=\"28e732a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/leadgenerering-4-effektive-vaerktoejer-til-at-booste-dit-b2b-salg\/\">3. Step:<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b7842b7\" data-id=\"b7842b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b43925a elementor-widget elementor-widget-text-editor\" data-id=\"b43925a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dit system registrerer, at dit lead, der downloadede e-bogen ogs\u00e5 har downloadet rapporten, du sendte i 2. mail.<\/p><p>Derfor sendes en 3. mail, der indeholder informationer om, hvordan din service kan skabe v\u00e6rdi for dit lead. Foruden opfordrer du her til at booke et strategim\u00f8de med dig via en call-to-action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b25ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b25ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6b29e64\" data-id=\"6b29e64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a172535 elementor-widget elementor-widget-heading\" data-id=\"a172535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/leadgenerering-4-effektive-vaerktoejer-til-at-booste-dit-b2b-salg\/\">(3. Step:)<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7b9ba36\" data-id=\"7b9ba36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb84a26 elementor-widget elementor-widget-text-editor\" data-id=\"eb84a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dit lead har endnu ikke downloadet e-bogen efter et par uger og har heller ikke \u00e5bnet 2. mail.<\/p><p>Du v\u00e6lger derfor at stoppe kommunikationen, s\u00e5 din salgsafdeling ikke bruger un\u00f8dige ressourcer p\u00e5 at ringe vedkommende op p\u00e5 et senere tidspunkt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbd67d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbd67d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d486792\" data-id=\"d486792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a51db77 elementor-widget elementor-widget-heading\" data-id=\"a51db77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/leadmotor.dk\/en\/leadgenerering-4-effektive-vaerktoejer-til-at-booste-dit-b2b-salg\/\">4. Step:<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-095c2af\" data-id=\"095c2af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fec47c elementor-widget elementor-widget-text-editor\" data-id=\"4fec47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dit lead har \u00e5bnet 3. mail, men ikke booket et strategim\u00f8de p\u00e5 egen h\u00e5nd.<\/p><p>Derfor sender du dit leads informationer til din salgsafdeling, som overtager herfra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d12856b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d12856b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d8579e\" data-id=\"7d8579e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb344e elementor-widget elementor-widget-heading\" data-id=\"efb344e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social medier og marketing automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b265be elementor-widget elementor-widget-text-editor\" data-id=\"0b265be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation kan ogs\u00e5 bruges gennem sociale medier. Skal du f.eks. promovere forskellige ydelser via Facebook, kan du ops\u00e6tte automatiske kampagner, der baserer sig p\u00e5 brugernes adf\u00e6rd. P\u00e5 den m\u00e5de kan du ramme det rigtige segment med din kampagne eller dit indhold.<\/p><p>Den data, du kan tr\u00e6kke ud om brugernes adf\u00e6rd, kan bruges til at skabe endnu mere m\u00e5lrettet indhold til fremtidige kampagner. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14420c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14420c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36621b6\" data-id=\"36621b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae42e91 elementor-widget elementor-widget-spacer\" data-id=\"ae42e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e13d6 elementor-widget elementor-widget-text-editor\" data-id=\"f4e13d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>S\u00e5dan bruger du IKKE marketing automation<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dd58d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dd58d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2634d\" data-id=\"6c2634d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3327f5 elementor-widget elementor-widget-text-editor\" data-id=\"d3327f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2026 Eller s\u00e5dan b\u00f8r du i hvert fald ikke bruge marketing automation:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99211c0 elementor-widget elementor-widget-text-editor\" data-id=\"99211c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"list-style-type: square;\"><li dir=\"ltr\"><span style=\"font-weight: 400;\">Sl\u00e5 r\u00f8ven tilbage i s\u00e6det og undlade at analysere p\u00e5 dine aktiviteter. <\/span><\/li><li dir=\"ltr\"><span style=\"font-weight: 400;\">Spamme potentielle kunder med et hav af e-mails \u2018bare fordi, du kan\u2019.<\/span><\/li><li dir=\"ltr\"><span style=\"font-weight: 400;\">Sende de samme e-mails til alle leads (<\/span><i><span style=\"font-weight: 400;\">se eksempel ovenfor<\/span><\/i> <i><span style=\"font-weight: 400;\">p\u00e5, hvordan du b\u00f8r g\u00f8re<\/span><\/i><span style=\"font-weight: 400;\">). <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e172023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e172023\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2aadad\" data-id=\"c2aadad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1377b0 elementor-widget elementor-widget-spacer\" data-id=\"a1377b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6942ea1 elementor-widget elementor-widget-heading\" data-id=\"6942ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvordan kommer du i gang med at automatisere dine marketingaktiviteter? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c3ac5 elementor-widget elementor-widget-text-editor\" data-id=\"e3c3ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation kr\u00e6ver et stykke software. <span style=\"color: #f2c46d;\"><span style=\"color: #000000;\"><span style=\"color: #f2c46d;\"><a style=\"color: #f2c46d;\" href=\"https:\/\/leadmotor.dk\/en\/fordele-og-ulemper-ved-4-populaere-crm-systemer-se-her\/\">Der findes mange platforme<\/a><\/span>, der kan hj\u00e6lpe dig med at systematisere og effektivisere dine indsatser p\u00e5 tv\u00e6rs af aktiviteter <\/span><\/span>&#8211; heriblandt Hubspot, ActiveCampaign, Microsoft Dynamics,\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); color: #000000;\">Marketo&#8230;listen er lang!<\/span><\/p><p>Vil du have hj\u00e6lp til at komme i gang med marketing automation? Hos LeadMotor har vi samlet set brugt mere tid p\u00e5 at udvikle vores validerede metoder, end det har taget, at bygge pyramiderne i Giza.<\/p><p>Den erfaring bruger vi til at hj\u00e6lpe dig med at automatisere hele marketing- og salgsprocessen &#8211; fra flere leads til flere til kunder i biksen.<\/p><p>Hold dig ikke tilbage med at booke et m\u00f8de, hvis du vil h\u00f8re mere om vores tilgang.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Effektfuld marketing handler om at ramme potentielle kunder med det rigtige content p\u00e5 det rigtige tidspunkt. Simpelt, ikke? Okay, jeg forst\u00e5r godt, hvis du f\u00e5r svedperler p\u00e5 panden ved tanken om, at dig og dine kolleger i marketing skal servicere hundredvis af potentielle kunder med v\u00e6rdifuldt og personaliseret indhold med den perfekte timing &#8211; om [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-7303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Derfor skal du som B2B-virksomhed bruge marketing automation<\/title>\n<meta name=\"description\" content=\"Du kan drage mange fordele ved at automatisere dine marketingaktiviteter med marketing automation. 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